Word: chevrolet
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Dates: during 1960-1969
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...knocked the ash from his Ignacio Haya Gold Label cigar into the shiny new dashboard tray. At each traffic light, his dark eyes surveyed the car's interior and his fingers roamed over every piece of metal and fabric within reach. At one light, the driver of a Chevrolet Impala pulled along side and mouthed through his closed window: "Is that it?" He was left behind in the exhaust. As the white car approached a school bus and slowed again, the win dows flew up and the children in side chanted: "Mustang! Mustang! Mustang!" This week Ford...
...making a fastback version of its Rambler Classic, will bring it out next spring. When word of the Mustang first leaked out, General Motors began to work on a fastback Corvair for introduction this month, later decided against the crash approach, and now maintains a monolithic silence. Its Chevrolet Corvette is too expensive to compete with the Mustang, and its rear-engined, lightly powered Monza might be thrown off balance by the weight of a bigger motor out back; this also applies to the experimental Monza GT. Result: G.M.'s competitor for the Mustang, Detroit believes, may be built...
Motors', is expected to give Chevrolet, Buick, Oldsmobile and Pontiac a hard run for their money...
...want to build, because it can't be a volume car. It's too far out.' " Iacocca decided that he did not want a car to compete against foreign sports cars, which sold only about 80,000 a year in the U.S., but against Chevrolet's successful Monza, which was selling about 250,000 a year. After a competition between the Ford, the Lincoln-Mercury, and the corporate styling studios, Iacocca looked at all three together and picked out a Ford Division model that somehow seemed to pop out at him: "It was the only...
...people a year. Some researchers now dress themselves as laborers and mix with workers in taverns near a competitor's plant. One-way mirrors and electronic bugs in showrooms and at auto shows have become standard tools. At last week's International Auto Show in Manhattan, Chevrolet conducted a sneak test of the styling that will mark its 1965 Corvair; it displayed a Chevy II Nova Special that it presented as a "dream car," but whose lower half is almost identical in design to the proposed Corvair...