Word: chevrolet
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Dates: during 1960-1969
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Twist Song. Chrysler stirs up attention among youngsters with its high-powered Plymouths and Dodges, which are the current big winners in drag racing. General Motors, though it carefully shuns racing, plans to have teen-agers drive its Chevrolets in this year's Mobil Economy Run. One of the most successful Chevrolet television commercials runs for one minute with no words and only soft music; it simply shows a boy and girl pleasantly flirting on the beach -with a shiny Impala hardtop and a Corvette Sting Ray in the background. Ford is receiving a lift among the young from...
...solution to the case by a kidnaper who panicked, turned himself in, and blew the whistle on his confederates. John Irwin, 42, an off-and-on house painter with a record ranging from assault to disorderly conduct in four states, was racing south from Los Angeles in a Chevrolet station wagon purchased with $1,000 of the ransom money. As he drove, his fears that capture was inevitable and flight was foolish mounted to terror. In San Juan Capistrano, Irwin stopped, put in a frantic call to his younger brother James, 41, a school purchasing agent, at his home...
...coat," says Winston-Salem, N.C., Store Manager Fred Moser. President Edwin K. Hoffman of Cleveland's Higbee Co. finds that he is dealing with "a more sophisticated public. They know what they want, and they want the best." The frill kick embarrassed the usually knowledgeable marketing experts at Chevrolet this fall. They recommended dropping two extra-cost sports models from the Chevy II line; but the customers kept demanding the extras, and they had to be slipped back quickly into the lineup. Quality and luxury were in demand in homebuilding too. The house market started out slowly, but picked...
...Publicity. The victim was Colonel James K. Chenault, 46, deputy chief of the U.S. Army mission in Venezuela for the last two years. Leaving his home one morning, he was greeted by four armed hoodlums, ordered into a white 1962 Chevrolet and whisked away. Soon after, a woman called the U.S. embassy to announce: "We just want him for propaganda purposes. We will not harm him." But then, as Venezuelan police hauled in more leftists, the phone calls turned nasty. The F.A.L.N. offered Chenault as a hostage: the colonel in exchange for 70-odd leftists recently jailed by the government...
...Filmed in 70 mm. Ultra Panavision and the new seamless, single-lens Cinerama, Kramer's epic can rightly be called a blockbuster-the blocks busted or severely strained during its marathon frenzy include those of three Plymouths, four Fords, two Dodges, one Jeep, a Chrysler Imperial and a Chevrolet...