Word: chevrolet
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Dates: during 1960-1969
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Production bugs can be beaten, but what worries G.M. planners are early signs (as rivals predicted) that Chevrolet's new intermediate Chevelle is cannibalizing sales from other Chevrolet models instead of bringing new buyers...
Gone are the clays when a prospective buyer could just bound into an auto salesroom and announce that what he saw in his future was a Ford, Buick or Chevrolet. Now, in order to choose from a bewildering selection of car names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the insect...
...Among a crop of 1964 models previewed recently in Detroit were cars yclept: the Pontiac Brougham (pronounced broom), after England's Lord Brougham (1778-1868), who designed the original four-seater carriage; the Mercury Comet Caliente, which is "hot" in Spanish and hot in Detroit; the intermediate Chevrolet Chevelle-with the additives "300," "Malibu" or "Malibu SS"; and the Chrysler 300-K, which is simply the next after...
...Yujiro drove away in another car. He has a Mercedes 300-SL, a Japanese Cedric, a Chevrolet and a Fleetwood Cadillac. He also owns two racing sloops, a twin-engined powerboat, and controlling interests in Tokyo businesses with assets totaling $5 million. And, Fujiyama Mia, he is an executive in a firm that plans to bring trading stamps to Tokyo. He formed his own film company last January, and has just completed My Enemy, the Sea, shot on location in Japan, Hawaii and California, and based on the adventures...
...division's three other lines-the Corvair, Corvette and Chevy II -got mostly only superficial trim changes for 1964. But all the new Chevrolets have standard front-seat safety belts in line with the auto industry's decision to install belts on all new autos by year's end. Though it will offer a grand total of 43 models for 1964-the widest selection in its history-Chevrolet is secretly working on yet another new model: a small, fastback sports car to compete with the low-priced sports car that Ford is planning for the spring...