Word: chevrolet
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Dates: during 1960-1969
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Despite the fact that it already sells 52% of the nation's autos, giant General Motors keeps itself whipped into a competitive lather-and its largest division is the most competitive of all. Though its sales are already greater than those of the entire Ford Motor Co., Chevrolet has prepared for 1964 a whole new line of intermediate models in an effort to win even more sales. Last week Chevrolet General Manager Semon ("Bunky") Knudsen showed to the press the auto that is expected to do the job: the new Chevelle. Impressed by its clean and handsome styling, Detroit...
...come back to haunt Bunky Knudsen. The Chevelle is a product of cross-fertilization within G.M.'s hotly competitive divisions: its wide grille resembles a '63 Oldsmobile F-85, its gracefully curved fenders and trim roof Pontiac's high-priced Grand Prix; the main contribution of Chevrolet designers is a squared rear deck and a taillight arrangement split by a chrome strip. But the Chevelle is wedged in between the compact Chevy II and the standard Chevrolet, and is so attractive a rival that it may steal some sales from both. It will come in eleven models...
...habit of biting the very hand that treats them. In the stories that flow at new-model time, there is little evidence that their authors are drunk with gratitude for their hosts. After General Motors' 1962 fete, New York Times Automotive Editor Joseph Ingraham filed a story accusing Chevrolet of plagiarizing the competition. Says Chrysler's public relations man William Stempien: "Most of the guys lean over backward to show how independent they...
Route 66, for instance, has to do with two young men who wander about the U.S. in a Corvette seeking adventure (one of the sponsors: Chevrolet). But any single episode may end up dealing with anything from evangelism to sound engineering to murder. This is because of Silliphant's reluctance to write a script "unless there is a profound meaning." The meaning of Route 66, he says, has to do with "a search for identity in contemporary America. It is a show about a statement of existence. If anything, it is closer to Sartre and Kafka than to anything...
Reedy Renditions. When her subjects are well marinated, Hypnoteuse Collins sets them to dancing, singing, acting or mimicking one another. She convinced Actress Jill St. John that she was Dinah Shore and launched her into a reedy rendition of See the U.S.A. in Your Chevrolet. At Hypnoteuse Collins' suggestion, Lloyd Bridges went swimming through the audience with a plastic lung on his back. She suggested to Steve Allen that he was viewing one of the saddest movies ever filmed-and watched with approval while her subject dissolved soggily into tears. In one more practical demonstration...