Word: chevrolet
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Dates: during 1960-1969
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...market. Says Los Angeles Oldsmobile Salesman Ed Sarafian: "Nobody asks how many miles to the gallon any more." The buyers are also showing a price-swelling preference for such extras as air conditioning and adjustable steering wheels. "People want luxury cars, not basic transportation," says Chevrolet Chief Semon Knudsen, who recently reported that only three of Chevy's 6,800 dealers failed to make money last year. So far this year, more than half of Chevy's sales are top-of-the-line Impalas (average price delivered: $2,850), and almost half of Cadillac's buyers...
That was impolite, to say the least. Britain's Jaguar was represented by four of its new droop-snoot E-type cars; Germany's Porsche entered five cars-and then there were the U.S. challengers. After years of listening to those cracks about "Detroit Iron," both Chevrolet and Ford were on hand-and obviously yearning for a U.S. victory...
...Ford and Chevrolet mechanics hovered anxiously over the cars; cartons of fresh-from-the-factory parts were piled against garage walls. Indianapolis 500 Winner A. J. Foyt was driving a Sting Ray. In the Cobras were such aces as Glenn ("Fireball") Roberts, the stock-car champion, and Phil Hill, who won the 1961 Grand Prix title...
...rode home in a rented Chevrolet, Cassius Marcellus Clay Jr. was already working out the details of his next dream. "There ain't no such thing as love for me," he mused sadly. "Not while I'm goin' on to that championship. But when I get that championship, then I'm goin' to put on my old jeans and get an old hat and grow a beard. And I'm goin' walk down the road until I find a little fox who just loves me for what I am. And then...
...steady drizzle washed the high-banked oval track at Daytona Beach as the cars lined up for the 250-mile American Challenge Cup. It looked like a big day for Chevrolet's famed Corvette, flashiest and most powerful U.S. sportscar. No fewer than seven Corvettes were in the 14-car field, six of them new 1963 Sting Rays, their powerful V-8 engines blatting angrily under shark-nosed hoods. In the cockpits sat some of racing's top drivers, among them Indianapolis Veteran A. J. Foyt. Down went the flag. Off screamed the Corvettes. And zoom-a ringer...