Word: chevrolet
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Dates: during 1960-1969
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...twelve-cylinder excitement in the voices of Detroit's automakers was un mistakable. American Motors President Roy Abernethy predicted "a whale of a good quarter." Visiting Washington, D.C., G.M. Vice President and Chevrolet General Manager Semon E. Knudsen described sales so far in 1963 as nothing less than "a boom." predicted that the year would turn out to be Chevy's greatest. In Los Angeles, Ford Vice President Lee A. Iacocca anticipated that the boom would last not one year but five, heralded the beginning of "one of the most exciting eras in the history of the automobile...
...biggest sales rise was made by Chrysler, which is recuperating vigorously under the cost-cutting, fat-trimming prescription of President Lynn Townsend. Chrysler took 11.8% of the market in January, almost 2% better than its showing last year. General Motors, as usual, had the biggest share (55.6%), and its Chevrolet, Pontiac and Cadillac divisions all made records...
Lavender & White. As with practically everything else on wheels. Chevrolet is out in front (34% of the truck market) and Ford is in hot pursuit (31%). International Harvester is a distant third (12.3%), followed by G.M.C. (7.5%), Dodge (5.1%), Willys (2.7%). The rest of the market is divided up among Mack Trucks. White. Volkswagen, and such seldom-heard-of brands as Diamond T. Reo, Autocar, Available. Peterbilt and Divco. Chevy's and Ford's big lead comes from concentrating some 80% of their efforts on the popular, mass-produced light and compact trucks. This leaves the heavy-duty...
...hurtled off the track killing a spectator and breaking Gurney's left arm. Nowhere has Gurney's luck been worse than at his home-town Riverside International Raceway, a course he knows blindfolded. Last March, he won a $13,250 stock car race, but his Chevrolet was disqualified for being "gutted" to reduce its weight. Last October, Gurney was leading the Riverside Grand Prix when a 10? part broke on his Lotus, costing him victory and $12,000 in prize money...
GENERAL MOTORS: 3,639,120 3,692,400 Chevrolet 1,640,681 2,131,100 (Corvair) - (293,200) Pontiac 530,007 541,700 Oldsmobile 589,515 451,500 Buick 737,879 412,700 Cadillac...