Word: chevrolet
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Dates: during 1960-1969
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...week, Volkswagen Chairman Heinz Nordhoff, 63, announced that the company's 1962 sales seem certain to reach $1.4 billion-a 25% increase over 1961. The total number of Volkswagens produced this year will be well over a million, which will put VW second only to G.M.'s Chevrolet Division as the world's biggest producer of a single make of auto. Biggest enthusiast of the beetle outside West Germany is still the U.S. motorist. While most German exports leveled off this year, Volkswagen's U.S. sales rose 13% to 230,000 cars, trucks and station wagons...
...less significant than the quantity of '63s being sold was the quality: more often than not, customers were insisting on the fanciest, most expensive models. The richly appointed Impala was taking 55% of Chevrolet's sales at the expense of the lower-priced Chevy II and Corvair. Ford's Galaxie 500 was giving the same rough ride to the Falcon. And even at Cadillac's rarefied level, the Fleetwood 60 was snaring sales from the slightly less expensive Series...
...discounters' fees average $6 a day and 6?-a mile for a standard-sized Chevrolet, compared with the Big Three's $9 a day and 9? a mile. One reason for the discounter's low rates is that, unlike the Big Three, most do not supply free gas and oil. Another is that the discounters do not maintain the airport-terminal booths that cost the Big Three 10% to 12% of their gross in fees to local airport commissions. Few discounters permit customers to check out a car at one place and return it at another...
...that could be sold at a tidy profit. Next, he set up as a car and truck importer, bought sight unseen a shipload of tractors for $833,000, which he did not have. Before the ship docked, Milner had sold the tractors for $998,000. Eventually, he acquired four Chevrolet agencies and one Pontiac dealership, and became one of G.M.'s biggest-volume dealers...
...Bird Trend. A distinctive look that may take over once the T-bird roof has run its course is the convex curve from roof to rear bumper found this year on Chevrolet's new Corvette Sting Ray and Studebaker's red-hot Avanti. Detroit jargon calls this the "fastback"; it is actually a revival of a style of the 1940s...