Word: chevrolet
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Dates: during 1960-1969
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CURLED like a benign bear behind his desk in Detroit's General Motors Bldg., Henry Guy Little, 60, the 212-lb. chairman of Campbell-Ewald Co., masterminds the biggest single advertising account in the world: $60 million a year from Chevrolet. It is hard to tell where Chevrolet leaves off and Campbell-Ewald begins. Only a floor separates their offices, and "Ted" Little is in on much of Chevrolet's market planning; it was he who named the Chevy II. Bent on an advertising career ever since his teen-age days in Los Angeles, Little bypassed college...
...pictorial evidence of how the sibling rivalries within the nation's biggest manufacturing company can spur its individual divisions. Two years ago, when Buick was given $50 million by G.M. to build the Riviera hardtop as G.M.'s official answer to Ford's Thunderbird, Pontiac and Chevrolet bosses went off and sulked, then decided to build T-Bird competitors of their...
Pontiac's entry is its classy GRAND PRIX, which comes in a special iridescent blue-black, is outfitted with bucket seats and will undersell the Riviera and T-Bird by several hundred dollars. Chevrolet's answer is its Corvette STING RAY fastback hardtop. Breaking sharply with its past, the new Corvette has plush carpets, power steering and optional air conditioning -all features that will alienate true sports-car buffs, but are likely to attract many more buyers...
Fastback is a big word in Detroit this year. It denotes a car whose silhouette flows from windshield to rear bumper in a continuous, rounded, convex curve. Chevrolet's completely redesigned Corvette hardtop is a fastback. So is the Studebaker Avanti (TIME, April 13). Ford calls its '63 Comet and Falcon hard-tops fastbacks, but they are really only "semi-fastbacks" because their rear windows break the curve...
...Culligan, "I have been able to erase my so-called mind. An executive simply talks at me, and for some reason I am able to retain it." Culligan polished off most of the auto companies in a single day: breakfast with Ford, a morning meeting with Chrysler, lunch with Chevrolet, cocktails and dinner with Cadillac...