Word: chevrolet
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Dates: during 1960-1969
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...Detroit assembly lines began to close for the annual model changeover, U.S. auto production in 1962 reached 4,000,000 cars-nearly 1,000,000 ahead of the same time last year. Lion's share of this booming market has gone to the standard-sized Chevrolet, which is rolling toward sales of 1,000,000 1962 cars this year. Ford, which usually runs neck and neck with Chevy, is far behind, with production of its standard-sized Galaxie barely topping 400,000. (Counting all models, Ford has produced 842,000 cars since January, v. 1,300,000 for Chevy...
...been expected to be zinging along at an annual rate of better than $565 billion by June, rose only $7 billion in the second quarter to a disappointing $552 billion. Only in Detroit did the prospects look continuingly bright: although auto sales were unseasonably low in June, Ford, Chevrolet and Rambler all reported uncommonly high sales for the first ten days of July...
...administration presses court cases against officials who acquire "unexplained wealth." More important. Macapagal has raised the salaries of government workers and the armed forces. With his usual public-relations gift, he drives a Chevrolet and issues palace breakfast invitations to honest taxi drivers who return lost wallets...
...some of the Thunderbird market with its all-new Buick Riviera, which looks like an outsized version of Volkswagen's Karmann Ghia with a big American grille. The Riviera will have a 117-in. wheelbase, 340-h.p. engine, and come in a four-passenger, two-door, hardtop model. Chevrolet, also hoping to cut in on the Thunderbird, plans to introduce a Corvette model with the "fastback look" (Detroitese for the convex rear lines popularized by Jaguar's hot XK-E). The big Chevrolet will have its rear doctored to resemble the pointed silhouette of this year...
...redemption centers are relatively modest items that the average family can acquire in only a few months of stamp saving-steam spray irons (7½ books), bathroom scales (2½ books), wall-mounted can openers (1½ books). But for the truly ambitious saver, the premium catalogues offer Chevrolet Corvairs (700 books, which a family spending 20% of a $12,000 income with stamp-giving retailers could probably amass in 35 years) and even Piper Deluxe Caribbean airplanes (3,000 books, or $360,000 worth of groceries...