Word: chevrolet
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Dates: during 1960-1969
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Knudsen has good reason to gloat. For the first time since 1935, Ford trucks are expected to outsell the longtime leader, Chevrolet. By Nov. 10, Ford had sold 562,000 trucks, against Chevrolet's 548,000; it expects to reach an alltime record of 650,000 by Jan. 1. Yet Chevrolet should not feel too bad: its truck sales are expected to increase by 11% over last year...
...weight. Still, there are subtle yet important differences. While the Mark 6A weighed 1,520 Ibs., the new car weighs only 1,450 Ibs.-less than a Volkswagen. The weight-saving was mainly accomplished by completely eliminating the chassis behind the driver's seat; the car's Chevrolet engine (souped up to 650 h.p.) and gearbox carry the rear suspension system and are covered by a simple metal sheath...
...sales rivalry, G.M. pointed to "intensely competitive" incentive plans, dealer bonuses and product promotion allowances offered by all automakers. For the industry as a whole, said G.M., dealer allowances ran "as high as $422" during the 1968 model year; in July Chevrolet incentives reached $150 on some cars...
Like a 707. Top of the new line is the Ambassador, which remains the industry's only car with air conditioning as a standard item. The new version is wider and four inches longer than the 1968 model, adding up to a full-size equivalent of Ford and Chevrolet. A.M.C. hopes that new grille and taillight treatment, a sculptured hood à la Lincoln Continental and a dashboard that would do credit to a Boeing 707 will boost the Ambassador. Currently, 1968-model sales are running slightly behind the 1967 level...
...nationwide stock-car standings, after General Motors' Camaro and ahead of Ford's Mustang), the Javelin has drawn younger crowds into A.M.C. showrooms. Next year, the company will race the new $3,245 AMX, a 150-m.p.h. souped-up Javelin that competes with the $4,663 Chevrolet Corvette...