Word: chevrolet
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Dates: during 1960-1969
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Strict Code. He was raised in New Concord (pop. 2,000), a quiet, shirt-sleeves-and-overalls town in central Ohio, where his father, by turns, was a railroad conductor, the proprietor of a plumbing business, and the owner of the local Chevrolet agency. As a boy, he swam in Crooked Creek, hunted rabbits, played football and basketball, read Buck Rogers, was a great admirer of Glenn Miller, and blew a blaring trumpet in the town band.* Predominantly Presbyterian, New Concord's moral code was such that cigarettes were judged to be instruments of the Devil, and the kids nicknamed...
...were masterpieces of mechanical ingenuity. Most had once been stock Detroit or foreign coupés, roadsters, and sedans. But no auto dealer would recognize them now. They all mounted mammoth, supercharged power plants-a 650-h.p. Chrysler engine in a 1932 Ford (standard h.p.: 60), a 545-h.p. Chevrolet engine in a Volkswagen (standard h.p.: 45). Front-engine cars had their engines moved back on the frames to increase traction; useless headlights, bumpers, fenders, fans and fan belts were removed to lighten weight. Gear and axle ratios were changed for more "dig," and bodies were "channeled" or cut down...
Consumers jamming department store aisles contributed to a post-Christmas buying surge that pushed sales 8% over a year ago. As last-quarter auto statistics flowed into head offices, Chevrolet, Cadillac, Rambler and Chrysler last week found that they had achieved alltime highs. And Ward's Automotive Reports predicted that production in January would be the best in two years. U.S. Steel's Roger Blough foresaw the steel industry entering 1962 on what he called "the strongest order and production note in two years." During January steel mills will be at 85% of capacity (v. 50% a year...
...busboys are now Cubans. A former army officer runs a boardinghouse. shares a single bedroom with four members of his family. A onetime accountant mixes chemicals on the night shift of a local plant. Ramon Rasco, once a prominent Havana lawyer, makes the Miami rounds in his battered old Chevrolet station wagon each day, collecting clothes for a dry cleaner. His wife Emilia has learned to cook-in Havana she had three servants -and the two eldest of her six children go to special English classes to make things easier for them at public school. In her drab apartment over...
...occasion, her imagination goes splendidly mad. Mocking the Age of Publicity in an essay which notes that Where writers write has become almost as important as What they write (Thomas Wolfe scratched out his manuscripts on refrigerator tops; Jean Kerr worked in the front seat of her Chevrolet), Lamport tops them all with Elihu Linot, who always wrote on the backs of women, starting at the neck and working down. Once his editor eloped with the manuscript. There was no carbon...