Word: chevrolet
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Dates: during 1960-1969
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...EDWARD N. COLE, 52. vice president and general manager of the Chevrolet division, was named to the newly created post of group vice president in charge of all car and truck divisions. Cole, whose new job ranks just below Goodman's, was also elected to the G.M. board and the all-important executive committee...
...SEMON E. ("Bunky") KNUDSEN, 49, son of late G.M. President William S. Knudsen, and previously vice president and general manager of the Pontiac division, shifted into Cole's job at Chevrolet -one that his father held for nine years...
Cole (TIME cover, Oct. 5, 1959) is generally rated a slight favorite over Knudsen in the presidential stakes. A rare combination of engineer and articulate salesman, Cole learned his engineering at General Motors Institute, the company engineering school, was chief engineer at Cadillac and then Chevrolet before he took over Chevy in 1956. He directed the development of the Corvette sports car and the Corvair air-cooled, rear-engine compact. Last year, introducing Detroit to the sales potential of pizazz with his chromed-up Monza, Cole whipped Chevy to record sales of 1,730,000-the most...
...Chevrolet. Chevy's big surprise is the size of its new "intermediate'' car. the Chevy II. Only slightly larger than a compact, the Chevy II is intended to compete not with Ford's intermediate Fairlane. which is roughly the size of a 1949 sedan, but with Ford's best-selling Falcon compact. In a market where companies almost invariably try to blanket their competitors' offerings, this leaves a gap in Chevy's line, but Chevrolet General Manager Edward Cole defends his strategy by saying that the cheapest big Chevy, the Biscayne. will...
Before settling on Townsend, Chrysler's president-hunters got turndowns from a bevy of top-ranking U.S. executives, including American Motors President George Romney, Chevrolet General Manager Edward Cole, Ford Vice Presidents James O. Wright and Irving Duffy, and, most recently, General Motors Vice President James E. Goodman. Most who said no were not fearful of Chrysler's long-term future, or dissatisfied with the offer (along with the customary six-figure salary, Chrysler's directors were offering three-year stock options that could be worth $1,500,000). What helped to scare them...