Word: chevrolet
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Dates: during 1960-1969
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...Frey (pronounced fry) who in January 1961, soon after he was made Ford's product-planning manager, put designers to work on a sporty little car. Frey and his old mentor Lee Iacocca (TIME Cover, April 17, 1964) saw the Mustang into production two years before Chevrolet could react. For his work, Frey was well rewarded: in 1965 he became head of the Ford division. Last year he moved up to a six-figure-a-year vice-presidency in charge of product development...
...once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right away they airlifted their sedan to the top of Fujiyama. Now in what promises to become the acrophobia sell, there is a new hair-coloring ad showing a girl atop...
...learn what, if anything, resulted from this meeting, watch your TV set.) commercial, with entertainment simply an extension of the sales pitch. The networks become, in effect, just audience-delivery services. It is not that they are influenced by advertisers-they are psyched by them. In a classic episode, Chevrolet once changed the script of a western to read "crossing" instead of "fording" a river...
...General Motors still leads in vol ume, and the 2,070,270 units sold between Jan. 1 and June 20 were only 200,000 behind the frenetic pace of 1965. Buick (up 21.3% over 1967) and Oldsmobile (up 14.4%) were the biggest gainers. At the Chevrolet division, the Chevy II, a model that falls somewhere between the compact and the intermediate, had sales of nearly 90,000 units, up 45% from last year. Pontiac sales (up 7.3%) are once again being led by the intermediate Tempest...
...Your article entitled "Why U.S. Housing Costs Too Much" [June 7] expressed the problem in a concise manner. I wonder what the price of a new Chevrolet would be if G.M. had to make it with 15-in. wheels for New York and 16-in. wheels for Los Angeles or with a twelve-volt battery in Chicago and a six-volt battery in Philadelphia. I hope that more articles will educate the public to problems such as codes, rising labor costs, mortgage markets, land prices and many others faced by the builder today...