Word: chevrolet
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Dates: during 1960-1969
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...Chevrolet's Corvair, though not making the impact of the Falcon, appears to have found a new market all its own. In January and February last year Chevrolet's sales totaled 230,000 cars; this year it has sold 267,000 cars, but only 35,000 of them were Corvairs. Thus, the regular Chevy is selling at about the same rate as last year, while the Corvair, accounting for 13% of the division's sales, is all extra business...
Despite this, Detroit's sales projections for the year took on a firmer though by no means unanimous tone. Ford now expects a 6.6 million-car U.S. year, including 500,000 imports. Said Chevrolet Boss Ed Cole, just back from a two-week nationwide tour of dealers: "I am sure that 1960 will see sales in the U.S. in the area of 7,000,000 cars." American Motors' George Romney. whose plants are running round the clock to meet orders, still stuck to his prediction that car sales will run between 7,000,000 and 7.5 million this...
...Chevrolet...
...take January and seasonally adjust it, it looks like a 6,500,000 year, including imports. But if you figure that part of January's total is a carryover from November and December, it looks like a 6,100,000-car year, not too different from 1959." Chevrolet Boss Ed Cole, setting out with a phalanx of salesmen on a two-week tour to stir up dealers, quickly made his choice. Said he: "1960 promises to be one of the best selling years in history, and a record breaker for Chevrolet. We expect Chevrolet dealers to sell about...
...producing round the clock. The shortage of compacts is slowly beginning to ease, but many dealers are still crying for more compacts, especially on the West and East coasts. Rambler led the January compact-sales parade with 35,000 cars, followed by Ford's Falcon (32,000), Chevrolet's Corvair (19,000), Studebak-er's Lark (9,100) and Chrysler's Valiant (8,200). In overall sales, Chevrolet pulled ahead of the field with 122,000 cars, v Ford's 113,000. Many foreign cars were already feeling the competition, and imports, though still...