Word: chevrolet
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Dates: during 1960-1969
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...Bill Knudsen had worked for ten years at Ford, rising to production manager, before he quit in 1921 after Henry Ford I had rejected his advice to abandon the Model T and broaden Ford's one-product line. Moving shortly to General Motors as vice president of Chevrolet, Knudsen gave Chevrolet the pickup that put it ahead of Ford. His reward was G.M.'s presidency. "Today," said Henry Ford II, "the flow of history is reversed...
...Bunkie Knudsen cautiously allowed, "only time will tell" if he can reverse Chevrolet's lead. He likes to remember one of the few pieces of advice his father gave him: "In this business, the competition will bite you if you keep running; if you stand still, they will swallow you." Bunkie Knudsen has been mostly running ever since the day in 1927 when his father announced that he could have a new Chevrolet if he would stop by the plant. Bunkie, 14, found the car waiting-in several thousand pieces. "It took me a couple of months...
...what the youth of the day wanted. He brought out a 21 in. wider and flashier model to appeal to young drivers. Soon, Pontiac sales jumped from sixth place to third in the U.S. market, and they have remained there ever since. When Knudsen switched to being boss of Chevrolet, G.M.'s largest division, he turned in another dazzling sales record. After more promotions, he moved up to executive vice president two years...
...Knudsen missed the presidency because of General Motors' tradition of always having at least two men ready to take over every job. And Ed Cole, three years his senior, with many of the same qualifications, had, after all, run Chevrolet and become an executive vice president before...
Cambridge police arrested two of the suspects Sunday afternoon after a three-mile chase that began in Harvard Square. Police driving through the Square recognized a black 1960 Chevrolet with swastikas painted on the windows that Pieper had said was used in the attack. After a high-speed chase up Concord Avenue, police caught the car and took the two men into custody after questioning them...