Word: chevrolet
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Dates: during 1960-1969
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Intermediate Year. Production has been cut back a bit by strikes. A five-week walkout at an American Motors Corp. plant in Kenosha, Wis., which was settled last week, cost A.M.C. more than 30,000 cars. Another strike at a Chevrolet plant in Flint, Mich., has reduced General Motors' production by 4,375 cars a week, for nine weeks so far. Ford's new Maverick is selling at the rate of 400,000 a year but is drawing sales from the company's other lines. Ford salesmen believe, however, that this will be the year...
...long shot in June to become a favorite at the end of October. If he wins, it will probably not surprise too many Americans casually versed in politics. Why, after all, should the country's largest metropolis trade in its Rolls Royce of a mayor for a back-model Chevrolet? John Lindsay's national reputation alone would be a formidable asset in any other city. Add his good looks and an opposition party torn to ribbons, and it seems fair to venture Lindsay could win a walloping victory at the polls of any town north of the Mason-Dixon Line...
...making minimal design changes. Frequently they involve nothing more fundamental than radiator grilles or other ornaments. The big Ford and Mercury models follow the same pattern. What few changes there are cater to the public's new taste for long hoods and truncated rear decks. For example, Chevrolet's lone new car, the Monte Carlo two-door sedan, measures 6 ft. from grille to windshield...
...sold, but they often go at prices well below the cleanup levels. Most dealers get a 50 rebate from the manufacturer for every mile shown on the speedometers of their demonstration cars, and they may be willing to pass on the saving to the customer. A $3,100 Chevrolet Impala with 5,000 miles, for example, may cost the dealer only $2,075, since he gets a $250 allowance for the mileage on top of his usual $775 discount on the car. One possible drawback to buying demonstration cars is that the warranty coverage has been shortened by several months...
Dolled Up. For the first time since 1935, Ford has overtaken Chevrolet in the light-truck market. But the margin is slim, and each manufacturer predicts sales of 700,000 trucks this year. Ford tops its line with the sporty Ranchero, while Chevrolet counters with the El Camino. A long list of options includes air conditioning, power steering, automatic transmission, wooden steering wheels, bucket seats and high-performance engines. The price of a dolled-up pickup can approach $5,000, and the cost of the piggyback camping unit that slides into the truck bed can add another...