Word: chevrolet
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Dates: during 1970-1979
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Swimming Pool. Atlanta Chevrolet Dealer Doug McCurdy is getting browsers in a buying mood by letting them work off frustrations by taking a sledgehammer to an old Mercury emblazoned with the words INFLATION, RECESSION, GLOOM, DOOM. In Mount Vernon, Ohio, Lincoln-Mercury Dealer Jack Ostrander has started accepting cattle from local farmers as part of a trade-in deal on new cars. Ostrander pays 65? per Ib. for steers or heifers, which he ships to his farm for resale later...
...responding fast enough to the public's growing preference for small cars. Between 1965 and 1973, sales of small imported cars jumped 200%, to 1.7 million. This evidence of the change in tastes was later reinforced by the popularity of such subcompacts as the Ford Pinto, the Chevrolet Vega, the American Motors Gremlin and the Dodge Colt. American Motors Chairman Roy Chapin read the signs astutely and steered his faltering company almost exclusively into small cars-a providential move that greatly helped...
...most part, however, Detroit doggedly continued its emphasis on size and power; over the past 20 years the standard Chevrolet has grown more than 2 ft. in length, gained more than 1,000 Ibs., and almost doubled its horsepower. One obvious reason for the companies' reluctance to change: except for the expense of materials, producing a high-priced standard-size car costs about the same as making a less profitable small...
...announced last week that it will spend $3 billion over the next four years to develop and produce smaller versions of its Buick, Pontiac and Chevrolet models. In April it will roll out a new Cadillac tailored for the age of rising gasoline costs: it will be 1,000 Ibs. lighter, 2 ft. shorter and almost 1 ft. narrower than today's four-door, 5,100-lb. Calais De-Ville. In addition, GM is planning to reduce its five distinct body styles to two or three. The company's eight engine varieties may be cut to four...
...glut of small cars. Typically, models carrying a list price of about $3,000 bring a $200 rebate, and those costing $4,000 or more a refund of up to $600. Under the GM plan, customers will get a rebate of $200 on compacts and subcompacts, including Chevrolet's Vega and Oldsmobile's Omega. Buyers of Chevrolet's sporty new Monza 2 + 2, or Buick's Skyhawk will receive $500. Ford is offering $200 on small economy cars such as the Pinto and $500 on small luxury cars such as the Mustang II Ghia. American Motors...