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Word: chevrolet (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...General Motors touted its Chevrolet Chevelle as having ten advantages that keep the car from "becoming old before its time." As proof, G.M. told the FTC that the Chevelle comes in a "full line of models" and has such features as body by Fisher, two front head restraints (which are required by law) and back-up lights. The FTC study notes: "No explanation was given on how these features constituted advantages" over other cars...

Author: /time Magazine | Title: ADVERTISING: The Elusive Truth | 9/4/1972 | See Source »

...three uninterrupted hours, the little blue Chevrolet Vega cruised steadily around the Michigan International Speedway southwest of Detroit at a constant 50 m.p.h. That performance fell far short of setting any endurance or speed records. But when the car finally pulled into the pits, the joy at trackside was unconfined. Toasts were drunk and the engineer who had prepared the Vega for its run was doused with beer. The small knot of men had every reason to celebrate. Their little car had just traveled some 150 miles at a respectable highway speed, although under its hood there was nothing more...

Author: /time Magazine | Title: Science: Chlorine for Cars | 8/28/1972 | See Source »

Alex's father, alcoholic, grimy with grease, possesses only a vocabulary of manly cliches. The father works in the local Chevrolet plant, making the bright cars that his son will steal. Yet between him and his boy, Weesner draws an evasive tenderness, a shared vulnerability and hence a curious kind of dignity...

Author: /time Magazine | Title: Books: Joyriding | 7/24/1972 | See Source »

Perhaps Gerstenberg spoke too soon. The day after he gave his speech, Chevrolet dealers were notified to prepare for the biggest recall yet of the sub-compact Vega, one of the little cars that were introduced with much promise as America's answer to the import invasion. It is the third embarrassing time within three months that Chevy has had to issue Vega recall notices. First, drivers discovered a faulty fuel and exhaust system that could start a fire in the carburetor. Then a poorly designed bracket for holding an antipollution device caused some throttles to stick...

Author: /time Magazine | Title: AUTOS: The Wayward Vega | 7/17/1972 | See Source »

More surprising than the figures has been a drastic change in the mix of cars bought. Traditionally, medium-priced, standard-sized cars, such as the Chevrolet Impala or Ford Galaxie, have been most popular. This year, drivers are switching en masse to the three smallest and least expensive lines: the intermediates, compacts and subcompacts. Last month, for the first time, these cars accounted for a full 50% of all cars sold...

Author: /time Magazine | Title: AUTOS: The Blue Denim Boom | 7/3/1972 | See Source »

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