Word: chevrolet
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Dates: during 1970-1979
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...drive home these facts, ARCO has adapted a DOE system for a traveling exhibit that will visit 125 cities over the next 14 months and provide direct hands-on teaching of how to save gas. The visitor climbs into a V-8 Chevrolet Malibu that is mounted on a special platform. Then, following audiotaped instructions and other information that is flashed at him, he "drives" the stationary car in typical fashion over a simulated three-mile course. A measuring device reveals how much gas he used. Next, he takes the car over the course a second time, following instructions that...
...General Motors' new X car line, President Elliot Estes notes: "We guessed in favor of the six-cylinder engines. But right now sales are running 60 to 40 in favor of the fours." GM is getting no help from its big cars either. Sales of the standard Chevrolet are off 20% since January; Buick Le Sabres are limping almost 29% behind 1978's pace, and purchases of the Oldsmobile 98 are down...
When President Richard Nixon flew to Moscow in 1972, he presented the Russian with a Cadillac. When Brezhnev returned the visit in Washington in 1973, Nixon provided a Lincoln Continental. Nixon went back to Moscow in 1974, this time turning over a sporty Chevrolet Monte Carlo. President Ford, conferring with Brezhnev in Vladivostok in 1974, broke the pattern: he armed his host against the severe Soviet winter by taking off his own Alaskan wolfskin coat and presenting it to Brezhnev...
...first year of 500 production, Development Chief Robertson wrote to Di Federico, then head of North American operations, a memo stating: "We are badly in need of an improvement in belt separation performance, particularly at General Motors, where we are in danger of being cut off by Chevrolet because of separation failures...
...biggest draw is price. In West Germany, a Chevrolet Camaro and Ford Mustang cost about $10,400 each, compared with the sticker price of $9,700 for a VW Passat (which is called Dasher in the U.S.). The Chevy Caprice sells for about $14,000, or $1,000 less than the top-line Audi 100LS and $2,000 less than the BMW 525. Indeed, the dollar has declined so much that in some European countries, U.S. cars cost less than they did last year...