Word: chevrolet
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Dates: during 1970-1979
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...froze prices; now they are going through the roof. It is much too early to tell how well the four-week-old 1972 model year will turn out, but it is clearly off to a fast start. "It is our best introductory period in history," says Robert D. Lund, Chevrolet's general sales manager. Adds Ben Bidwell, Lincoln-Mercury general manager: "Our dealers have never seen anything like today's boom...
...that logic Chevrolet dealers may not mind a special consumer-protection bulletin that Toms issued last week. Well armed with evidence (500 documented case histories plus daily complaints from Chevy owners), the NHTSA warned that the engine mounts can give way on Chevies that were built in the model years 1965 through 1969-a total of about 5.6 million cars. The mounts consist of a layer of rubber bonded between two metal plates. When a mount gives, the engine can twist from its moorings while the car is moving. When this happens, it is possible that the gear shift will...
...Detroit, John Z. DeLorean, head of G.M.'s Chevrolet Division, reflected the auto industry's exuberant belief that much of the added spending will be for new cars, which should be about $200 cheaper under Nixon's program. Chevrolet plans to have a record 200,000 new cars in showrooms when the 1972s go on sale Sept...
...change will be evident on all of Detroit's new cars: the price. That will rise, from a modest increase of $99 for the subcompact Chevrolet Vega to an increase of $584 for the Cadillac Fleetwood limousine. Industry spokesmen insist that the higher prices, which will probably come to an average of just under 5%, are the result of the inflationary pressures of increased labor costs and the posted price hikes in steel...
...disenchantment with the military. Grumman, long noted as a well-run company, apparently could not foresee some of its problems. To illustrate the cost imponderables, President Evans recently phoned a friend who is a General Motors officer and asked how much a car comparable to his new $4,200 Chevrolet Impala will cost in 1978, the year that Grumman's F-14 contract is supposed to end. The answer: between...