Word: chevrolet
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Dates: during 1970-1979
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...stretched around the grimy headquarters of United Auto Workers Local 235 in Hamtramck, Mich. Occasionally, one of the men raised a clenched fist in salute, or another flashed a smile for photographers or a V-for-victory gesture, but mostly they were strangely silent. Across the street, pickets patrolled Chevrolet's gear and axle plant, carrying signs that proclaimed: UAW ON STRIKE FOR JUSTICE, or INCREASED PENSIONS or, simply, EQUITY. Said one of the pickets, Robert Jackson: "They told us the strike would last till next year. We're going to see Christmas on these picket lines...
...auto industry is destined to join the long list of others -textiles, radios, shoes, barber chairs -that can no longer freely and vigorously compete against lower wage foreign manufacturers. In July, imported cars captured an alltime high 15.6% of the nation's auto market. Last week Chevrolet Chief John Z. DeLorean observed that U.S. wage rates are 2.1 times as high as Germany's, 2.8 times Britain's and four times Japan's. Though wages abroad are leaping ahead faster in percentage terms than those in the U.S., American wages are so much higher to begin...
...fight the inroads of the imports, Detroit's two largest automakers last week put their much remarked mini-car models on sale. Both General Motors and Ford waited until the last minute to set sticker prices for the new lines. The biggest surprise was the price of Chevrolet's Vega 2300, which turned out to be about $150 higher than that of a comparable Ford Pinto and about $190 higher than that of the cheapest Volkswagen...
...secret for beating Volkswagen is quality," says Chevrolet General Manager John Z. DeLorean. Pinto and Vega offer newer styling and better handling characteristics than the Volkswagen. The cheaper Pinto reflects Ford's conviction that VW must also be met head-on in terms of price...
...U.A.W. and the automen had taken George Meany's proposition to heart. Leonard Woodcock's low-key style is in sharp contrast to Reuther's combativeness. The companies, too, have been less belligerent than Roche's tough words would indicate. At the Norwood, Ohio, Chevrolet assembly plant, workers staged a nine-day go-slow without audible protest from General Motors. Last week a jurisdictional strike halted work at the Lordstown plant, the home of G.M.'s subcompact, the Vega 2300. Normally, says Woodcock, the company would be "kicking and screaming and disciplining right and left...