Word: chevrolet
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Dates: during 1970-1979
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...gain a larger share of the muscle-car market, Chrysler entered its brand-new Dodge Challenger in the Trans-Am for the first time this year, along with a redesigned Plymouth Barracuda. American Motors convinced Mark Donohue and Roger Penske, Trans-Am champions for the past two years in Chevrolet Camaros, to switch to its Javelins in a deal that will earn the pair a reported $3,000,000 over the next three years. General Motors countered by appointing Jim Hall, designer and driver of the innovative Chaparrals to head its Camaro team, while Veteran Driver Jerry Titus is pushing...
...party's over. Now for that long drive back home to sleep it off. You weave your way to your 1975 Chevrolet, climb in, settle back and turn the ignition key. Five numbers light up in red on your dashboard−and quickly go out. What were they? You try to repeat that sequence by quickly punching five numbered buttons in the proper order; in your stupor, you are too slow−or you get one number wrong. Try again. A different sequence of numbers flashes on. Another miss. Better pull yourself together and concentrate. But you fail...
Trans Am racing has undergone tremendous growth in the past few years. This year some of the top drivers in the country are competing on factory backed teams. Roger Penske, whose Chevrolet Camaros won the series champion ship the past two years, signed a contract for several million dollars with American Motors to campaign their Javelin for the next three years in Trans Am racing, Penske, a retired driver in his early thirties again has Mark Donohue in the cockpit of one of his cars. This year he also has a car for Cornell graduate Peter Revson...
...Hall, who graduated from Cal Tech, operates out of Midland, Texas, and is best known for his fiberglass chassis Chaparal Group 7 sports cars. He has always had close relations with Chevrolet despite the company's official non-racing stand. This year Hall replaces Penske as the official non-official Chevrolet factory team. Hall is making his return to driving following a serious crash at Las Vegas in November of 1968. He is teamed with Californian Ed Leslie, who is doing the best racing of his career at the age of 48. Jerry Thompson and Tony DeLorenzo are also running...
...first of the big three automakers to accentuate value was General Motors, and it is still pressing that theme farther than its competition. Newspaper promotions for Chevrolet are headlined: Right Car. Right Price. Right Now. To sweeten the deal, G.M. is lopping $148 off the list price of the Chevelle four-door and $147 from the Chevelle hardtop. Ads for Buick read: "Everybody is looking for a bargain. Here's one you can believe in." The Chrysler-Plymouth Division promotes its Barracuda sports car by comparing its cost with competing models of G.M. and Ford. "Even the price...