Word: chevrolet
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Dates: during 1970-1979
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...there is a freshness too. The blooms of roses, petunias and daisies show through the twilight. Fireflies and children burst from leafy caverns. A look into the barn shows that it stables a red Chevrolet Monte Carlo. Far off, thunderheads pile up over the Missouri River, and then ringers of coolness touch the broad leaves of the linden tree overhead...
...Excalibur, which echoes the lines of the classic '28 SSK Mercedes-Benz, comes close to being an original; everything save the 454-cu.-in., 215-net-h.p. Chevrolet V-8 engine is built from hubs up in Milwaukee. The $64,500 Stutz Blackhawk VI starts out as a new wide-track Pontiac Grand Prix, which is sent to Turin, where Italian descendants of descendants of coachmakers handcraft a body of 18-gauge steel (twice the weight of Mercedes metal); the Shah of Iran is said to have ordered twelve of them...
...miles of New Stanton, but some with special skills have come from Ohio and New York. For management talent, VW turned to Wolfsburg and Detroit. To run the Volkswagen Manufacturing Corp. of America, VW raided General Motors and got lanky James McLernon. Despite seven years of service as Chevrolet's general manufacturing manager, he was passed over for a vice presidency and was ripe for plucking. He left GM with some misgivings: "It was a tough decision to make." But VW's lure was a reported $1 million, five-year contract, plus the chance to put the world...
Also faring well, but not as well as expected, are Detroit's "scaled-down intermediates," mainly such mid-size GM cars as the Oldsmobile Cutlass, Pontiac Grand Prix, Buick Century and Chevrolet Monte Carlo. Lighter and more economical than their ancestors, the new middies' prices are causing some buyers to balk over what they see as getting less car for more money. That has put dealers on the spot. Says Detroit Ford Dealer Jim McDonald: "The customers feel that since a car is smaller, it's bound to have less in it. Our job is basically education...
...fines and get more for car owners in their states by pressing their suits. It is quite likely, however, that the U.S. district court in Chicago will both approve the settlement and rule that it should be applied to all 93,000 car buyers across the country who got Chevrolet engines in other GM cars. In that event, the cost to GM would be about $40 million?one of the largest awards ever, if not the largest, in a consumer-protection case...