Word: chevrolet
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Dates: during 1970-1979
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When Chicagoan Joseph Siwek asked his mechanic to do some work on his new 1977 Oldsmobile last winter, he was angered to discover that the engine under the hood was not an Olds Rocket V-8 but a less expensive Chevrolet power plant. The discovery led to a revelation that GM had put Chevy engines not only into Oldsmobiles, but into some 1977 Buicks and Pontiacs as well; GM became the target of about 250 state and private lawsuits. Last week, after months of legal maneuvering, the company reached a settlement with 44 state attorneys general, who had been suing...
...Ford roadster and sit on an orange crate," he says, while munching on powdered lettuce from a silver bowl. "They're holy men; I'm not. I need a $17,000 Cadillac. We are in the people business just exactly as if we were building Chevrolet axles...
THAT IS WHY, come Thanksgiving, all the runners will begin to return home from the Appalachian ghettoes of Cleveland, Dayton, Akron, and Detroit, from the Chevrolet assembly lines and the Goodyear rubber plants. They will pour out in their new cars, filled with their new children, to show off in front of family and old high school friends, to make the narrow mountain roads a bit more dangerous for a few days. Union Dues captures this spirit; Sayles knows, as they do, deep down, that they are interlopers almost anywhere except the hills. As for most of us, beneath their...
Having no power and weighing as much as 40 Chevrolet sedans, the shuttle was essentially an overweight glider. But despite the still-unexplained failure of one of the ship's five computers, her brief flight went exactly according to plan. "You're flying good," said one of the chase pilots, as the free-flying Enterprise tested her wings for the first time. A few moments later, Haise and Fullerton dropped the heavy craft down, then pulled up in a "flare," or simulated landing maneuver, to evaluate the orbiter's landing characteristics. "It's really there," said...
More important to Detroit than the subcompact trade-which, while growing fast, still accounts for just a bit more than 10% of U.S. sales-is the market for mid-size vehicles. This broad bracket, embracing compacts (such as Chevrolet's Nova and Buick's Skylark) as well as intermediates (Chevrolet's Chevelle, Ford's LTD II) and what the industry chooses to call luxury small intermediates (Chrysler's Le Baron and Diplomat), is accounting for 54% of all U.S. auto sales this year. By contrast, the traditional standard or full-size cars now account...