Word: chevrolet
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Dates: during 1970-1979
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Another reason for the success of imports is that U.S. automakers have dealt in the small-car market with their left hands. They have done little more than scale down existing models to meet the challenge of foreign competition. Chevrolet's Vega has been a dud; the Chevette is cramped and lacks style, and so does Ford's Pinto, despite its healthy sales. Detroit does share indirectly in the import boom through sales of autos built abroad by subsidiaries or affiliates of U.S. companies. That includes such models as the Dodge Colt, the Plymouth Arrow and the Buick...
...looks like an Oldsmobile, bears the Oldsmobile name plate and is sold by an Oldsmobile dealer, is it in fact an Oldsmobile? Chicagoan Joseph Siwek thought so until his mechanic looked under the hood of Siwek's new Olds Delta 88 last winter and found a Chevrolet engine. His discovery led to the revelation that General Motors has been using Chevrolet engines, not only in Oldsmobiles, but in Buicks and Pontiacs as. well. To date, 40 suits alleging fraud have been filed against GM-14 by states, acting on behalf of all buyers of GM cars in their jurisdictions...
What with the chauffeuring of kids, shopping excursions, trips to tennis and golf clubs twenty or more minutes away and frequent journeys to summer houses in Wisconsin or Michigan, the gasoline bills are enormous. Mrs. Gibson averages $55 a month for her 1976 Chevrolet Chevelle sedan, which gets 16 miles to the gallon. Her husband spends double that for his 12 m.p.g. Mercedes, which he uses for commuting. John Schmeltzer, editor of the local Suburban Trib, believes that car-buying, if not car-driving, habits are slowly changing. Says he: "People have come down from the huge Cadillacs to Buicks...
...Department has urged Xerox, whose 6500 copier is the principal accomplice of the pushbutton counterfeiters, to find a way to make their machines less perfect as partners in crime. But the company is hesitant. "After all," says a spokesman, "you don't hold GM responsible just because a Chevrolet is used as the getaway car in a bank robbery...
...Hiring. The euphoria has not abated. Some Sikorsky workers, sure of their jobs for the next decade, have gone on spending sprees. Says Precision Grinder Elwood Worcester, 44: "I bought my wife a new car for Christmas, a $6,200 Chevrolet. We are going to Europe this summer; because now I can spend some of my savings and put it back later, I don't have to worry." For some junior executives, the UTTAS contract means instant advancement. Ken Rosen, 36, was propulsion manager for UTTAS; now he is engineering manager for the whole program. "UTTAS certainly advanced...