Word: chevrolet
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Dates: during 1980-1989
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Hidden traps can exist for name makers. When Chevrolet marketed its Nova in Puerto Rico, the company discovered that the car's name can be read no va, which translates as "does not go." Chevrolet also found out that many American Indians refused to buy the Apache pickup truck because that tribe had been their traditional enemy. And fundamentalist Christians condemned the Dodge Demon. A few of the pitfalls are obvious. Royalty, for example, sometimes can be a profitable quality to evoke (Monarch, Grand Marquis, Crown Victoria), but there will probably never be an automobile called the Chevy Shah...
Driver José Antonio Blandón, 28, was concentrating on potholes when a band of perhaps 50 armed men suddenly appeared in front of his Chevrolet pickup. As Blandón and two others in the cab ducked under the dashboard, rifle shots rang out for what seemed to them to be several minutes. After the firing stopped, a contra peered into the cab. He ordered the three men to get out and, some minutes later, to carry two passengers, an injured woman and her six-month-old daughter, to a nearby house. Once inside, the woman died...
When they were introduced in April 1979, General Motors' X-model autos made a huge hit with buyers. By the end of the first model year, 1.1 million of the economical front-wheel-drive cars were sold under the names Chevrolet Citation, Pontiac Phoenix, Oldsmobile Omega and Buick Skylark. The X-cars, however, turned out to be less a salesman's dream than a mechanic's nightmare. Since they initially appeared in showrooms, they have been subjected to ten recalls, involving 967,603 vehicles (some were recalled more than once) for defects ranging from faulty fuel-tank...
...trip progresses, things begin to go wrong. Chevy falls asleep at the wheel, the crew get lost in the middle on the desert, they lose all their money, and what was once a peaceful journey through the land of Mom, apple pie and Chevrolet degenerates into "a quest...
...palace and complain to His Highness in person. If a foreigner has trouble with the royal name, the sheik is likely to joke, "Call me Jake." Although he is wealthy, he and his wife avoid extravagances; the sheik is often spotted driving around in a vintage gray Chevrolet rather than a gleaming Rolls. Largely by dint of his benevolent personality, Sheik Isa succeeded in dissolving the badly divided parliament in 1975 without incurring much opposition. He now rules by decree, though he leaves the day-to-day business of governing to his brother, Prime Minister Khalifa Bin Sulman al-Khalifa...