Word: chevrolet
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Dates: during 1990-1999
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Well, why not? One truck model--Ford's F-Series pickup, the best-selling vehicle in the U.S. last year--sold more units than any of GM's seven divisions except Chevrolet. GM's truck-transmission plant in Toledo, Ohio, has operated every hour of every day for the past five years, and industry experts calculate that if GM could add two more truck plants, it could sell 450,000 more units a year, for an added profit of $3 billion...
General Motors Corp. today said that it would stop building the last of the "boats" that first made Detroit famous. By year's end, the world's biggest car company will discontinue its once-beloved, rear-wheel drive behemoths (the Buick Roadmaster, Cadillac Fleetwood, Chevrolet Caprice and Impala). GM's Arlington, Tx., assembly plant, which makes the big cars, will switch gears and start churning out popular full-size pickup trucks instead...
...when dealers must increasingly rely on rebates and other promotions to move them off their lots. "We're doing our best to keep the volume up by discounting, working on referrals and calling back customers," says Paul Spiegel, manager of a New York City dealership that sells Cadillacs, Buicks, Chevrolets and Geos. Such tactics can put dealers in a vise. "The Fed's rate hikes have dampened the ability of many Chevrolet customers to buy that new vehicle," says Bill Wolf, owner of Wolf Chevrolet/Geo in Belvidere, Illinois. "But it's difficult for a dealer to lessen the effect...
...Armstrong's contention that the club is operating on a more economical basis because of the strike reminds me of a comment issued by an auto expert years ago, when Chevrolet introduced it's Corvair model: "It's the ultimate economy car. It doesn't start...
...showrooms % is a new type of compact, one that approximates the flowing, sculpted looks and sheer drivability usually found only in sports and luxury cars -- in short, a kind of Everyman's Porsche. Ford's Contour and Mercury Mystique, Chrysler's Cirrus and Dodge Stratus, and GM's retooled Chevrolet Cavalier and Pontiac Sunfire will feature from 120 to 170 h.p. (vs. 90 or under for many older compacts). Formerly upscale-only features like dual air bags, antilock brakes and automatic mirror controls will be standard, while options include leather interiors, dashboard CD players and special antitheft devices. Prices...