Word: chevrolet
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Dates: during 1990-1999
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...Clay Ford Jr., great-grandson of the founder, who has promised to lead the auto industry into a pollution-free future. But Ford executives know that big, gas-thirsty vehicles are where the consumers and the cash meet. For years, General Motors has raked in oversize profits with the Chevrolet Suburban, long the standard-bearer among land yachts. Analysts say the spacious Suburban holds $10,000 to $15,000 in profit per vehicle. When the Excursion roars into showrooms this fall with a projected sticker price of $45,000 to $50,000, Ford could take...
...outwheeled, GM will unveil its new Chevrolet Suburban next month. Considering that the Excursion is nearly a foot longer than the current Suburban (18 ft., 3 in.) don't be surprised if GM has enlisted the Pentagon for design cues. "We set the benchmark for this type of vehicle," boasts Chevrolet/GMC spokesman Dee Allen. "We don't intend to simply hand it over...
When their high school let out at noon one Friday last month, Loren Wells and her four best friends embarked on two time-honored teenage traditions. First they went to the mall to shop for gowns for the junior prom this spring. Then they piled into Loren's black Chevrolet Corsica to go for a spin. At 3:45 that afternoon, a few miles from her home in Media, Pa., Loren's car began to drift off the highway, the sort of mistake seasoned drivers make--and correct--all the time. Sixteen-year-old Loren, who had got her license...
...which pioneered the luxury segment in the U.S., is aggressively pushing to preserve its eroding lead. Last year the company rolled out the Cadillac Seville STS, which blends the raw power and agility reserved for its Chevrolet Corvette with a cabin as quiet as the best European and Japanese sedans. And in Detroit this week executives are introducing what they trumpet as "the future of Cadillac" in a concept car called Evoq, a two-seat roadster with a supercharged V-8 engine, boasting such features as a voice-activated navigation system and e-mail that flashes everything from news bulletins...
BEST-SELLING AUTO Chevrolet Impala Caprice (421,684 manufactured) PRICE $4,631 WORK REQUIRED TO BUY IT 5 MONTHS...