Word: chevrolet
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Dates: during 2000-2009
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...denied him the kind of small business loan so desperately needed all over Latin America. Last year, under a microcredit project for wannabe capitalists created by Chavez from Venezuela's record oil windfalls, Guevara got a $15,000 loan at a reasonable interest rate; now he owns a new Chevrolet he can use to pick up fat fares at the airport. Guevara could care less what you call the policy: "It works for me whatever...
...most upscale neighborhoods. A week after they had moved, Waddah's brothers gave him $200 to buy a cell phone and some phone cards. The family had never owned a cell phone, and he was excited about buying one. Waddah got into his cousin's brand-new midnight blue Chevrolet Lumina. It was a short drive to the neighborhood's main drag, and he parked in front of a large cell-phone store. When he couldn't find a phone to his liking, he decided to try another store just across an alley. That's when he was grabbed...
...family, deciding on whom to grab and when," he says. Waddah believes it was an opportunity snatch: the kidnappers happened to be cruising the street and, when they saw him get out of a brand-new car, assumed he was rich. Later, during interrogations by his captors, the Chevrolet Lumina would come up again and again. "Whenever I said my family were too poor to pay ransom, they would hit me and say, 'Don't lie to us. We know what kind of car you drive...
...days. Seeing the show today, smiling at some jokes, groaning at others, you may ask, "It took that long?" This was a script built for laughs, not to last. It's less a Petronian satire than a Catskills burlesque, reveling in fake French ("Garcon, s'il vous plait, / Encore, Chevrolet coupe") and real Yiddish, as when French soldiers sing, "A vous toot dir veh, a vous?" and the nine Supreme Court justices declare, "We're the A.K.'s / Who give the O.K.'s" - A.K.'s meaning alterkockers. (For this lore I thank Alan Abrams, Time's Broadway-musical scholar...
Corporations are running into similar problems. They want to ride the viral train for the free publicity, but it doesn't always go where they want it to. In March Chevrolet organized an online make-your-own-commercial campaign for its Tahoe SUV. Green-minded humorists hijacked the campaign, creating widely circulated Tahoe ads with slogans like, "Nature? It'll grow back. Drive a car that costs the earth." Last year, Lee Ford and Dan Brooks, a London-based creative ad development team, came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate...