Word: chevrolet
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Naturally, there are conspicuous consumers buying Louis Vuitton bags and Cartier watches, but a large number of the wealthy agree with the interviewee who said, "I have a Chevrolet taste on a Mercedes income." The contemporary wealthy shopper, say the authors, is "the logic shopper" (70%) whose middle-class upbringing leads to a focus on value and due diligence before a purchase. That may explain why the retail store most likely to have been shopped in by this demographic is Target (80%). Why pay more for the same roll of toilet paper...
...issues for auto companies is an adequate supply of hybrids, and GM says it is winning that battle. "Hybrid demand and availability continues to build, and we're seeing really positive momentum with the Chevrolet Tahoe and GMC Yukon 2-mode hybrids," LaNeve added. At the same time, GM is still planning to roll out the Chevrolet Volt, a plug-in electric vehicle that will run on battery power rather than gasoline, in late 2010, despite some skepticism about whether its lithium-ion battery will be ready for the road...
...help advance existing technologies like hybrids. One sign of Washington's torpor was the decision in December 2007 to raise fuel-economy standards to 35 m.p.g. by 2020. Not too impressive a goal, considering that today's hybrids already exceed 40 m.p.g. And new plug-in hybrids, like the Chevrolet Volt prototype that GM had up and running in April, should get 100 m.p.g. by 2010--and they could get even better mileage as electric batteries improve...
...polluted it caught fire the year before. So when Wisconsin Senator Gaylord Nelson called for a day of protest and teach-ins, 20 million people took part. In San Francisco, activists dumped oil in the reflecting pool at Standard Oil's headquarters; in Florida, college students put a Chevrolet on trial for poisoning the air, pronounced it guilty and sentenced it to death by sledgehammer. The Daughters of the American Revolution called it all "subversive...
...knows how to plumb more deeply. He also plans to set up two different subject groups - the faithful and non-believers. "That way," among other things, he says, "you can ask, 'Do believers believe that Jesus was born of a virgin the same way that nonbelievers believe that Chevrolet makes cars and trucks?'" It may turn out that the brain treats religious faith as its own special category of belief unlike ethics and math...