Word: chevrolet
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...sales rivalry, G.M. pointed to "intensely competitive" incentive plans, dealer bonuses and product promotion allowances offered by all automakers. For the industry as a whole, said G.M., dealer allowances ran "as high as $422" during the 1968 model year; in July Chevrolet incentives reached $150 on some cars...
...Frey (pronounced fry) who in January 1961, soon after he was made Ford's product-planning manager, put designers to work on a sporty little car. Frey and his old mentor Lee Iacocca (TIME Cover, April 17, 1964) saw the Mustang into production two years before Chevrolet could react. For his work, Frey was well rewarded: in 1965 he became head of the Ford division. Last year he moved up to a six-figure-a-year vice-presidency in charge of product development...
Like a 707. Top of the new line is the Ambassador, which remains the industry's only car with air conditioning as a standard item. The new version is wider and four inches longer than the 1968 model, adding up to a full-size equivalent of Ford and Chevrolet. A.M.C. hopes that new grille and taillight treatment, a sculptured hood à la Lincoln Continental and a dashboard that would do credit to a Boeing 707 will boost the Ambassador. Currently, 1968-model sales are running slightly behind the 1967 level...
...nationwide stock-car standings, after General Motors' Camaro and ahead of Ford's Mustang), the Javelin has drawn younger crowds into A.M.C. showrooms. Next year, the company will race the new $3,245 AMX, a 150-m.p.h. souped-up Javelin that competes with the $4,663 Chevrolet Corvette...
...learn what, if anything, resulted from this meeting, watch your TV set.) commercial, with entertainment simply an extension of the sales pitch. The networks become, in effect, just audience-delivery services. It is not that they are influenced by advertisers-they are psyched by them. In a classic episode, Chevrolet once changed the script of a western to read "crossing" instead of "fording" a river...