Word: chevrolet
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...once got good mileage out of a spot in which a driverless car went rolling off to a Shell station to lap up some gas with TCP. So now Sinclair shows an auto deserting a pair of newlyweds to get a quick belt of KRC. A few years ago, Chevrolet displayed a car atop a spire-like butte in the Mojave Desert. Ah so, said the Toyota people, and right away they airlifted their sedan to the top of Fujiyama. Now in what promises to become the acrophobia sell, there is a new hair-coloring ad showing a girl atop...
...General Motors still leads in vol ume, and the 2,070,270 units sold between Jan. 1 and June 20 were only 200,000 behind the frenetic pace of 1965. Buick (up 21.3% over 1967) and Oldsmobile (up 14.4%) were the biggest gainers. At the Chevrolet division, the Chevy II, a model that falls somewhere between the compact and the intermediate, had sales of nearly 90,000 units, up 45% from last year. Pontiac sales (up 7.3%) are once again being led by the intermediate Tempest...
...Your article entitled "Why U.S. Housing Costs Too Much" [June 7] expressed the problem in a concise manner. I wonder what the price of a new Chevrolet would be if G.M. had to make it with 15-in. wheels for New York and 16-in. wheels for Los Angeles or with a twelve-volt battery in Chicago and a six-volt battery in Philadelphia. I hope that more articles will educate the public to problems such as codes, rising labor costs, mortgage markets, land prices and many others faced by the builder today...
...will not be the Pierre Elliott Trudeau I used to be." The demands of his new job will see to that. Rather than leggy young women, he suddenly found himself surrounded by burly bodyguards. Instead of driving his powder blue Mercedes, he is now being chauffeured in a Chevrolet. And at week's end, forgoing the usual victory parties, he went into seclusion "somewhere on the continent" to bone...
...General Motors, with no strike problems, increased its share of the market by nearly 2%, taking 49.85% of the total. Pontiac is a big star this year, with first-half sales climbing from 392,863 to 426,874. Both Buick and Oldsmobile have held their own, but Chevrolet models have proved a mixed bag. Corvair has slipped by about 10,000 units from a poor 17,986 sales last year. So far this year, Chevy II and Camaro have saved the day. Cadillac continues at its phenomenal pace, selling all the models that the division can turn...