Word: chevrolet
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...week than competing salesmen and to increase their sales consistently. Those who pass these tests are rewarded with air-conditioned cars, color television sets, shotguns and longer vacations. Ultimately, the most productive salesmen are admitted to membership in the "M Club." They get an Oldsmobile instead of a Chevrolet or Ford as a company car, take double vacations and stay in hotel suites instead of rooms...
Destination Unknown. Wolman had his first brush with creditors in 1949 at age 22, when he and his brother opened a grocery store and could not pay $5,000 in bills. He issued promissory notes, then piled into a 1938 Chevrolet and drove off with his wife-destination unknown. Only a chance pickup of a Washington, D.C.-bound hitchhiker led them to that city, where he took a $75-a-week job in a paint store. His wife went to work for an insurance com pany. From their combined incomes, Wolman paid off the creditors, and in 1952 he decided...
...plays. During a recent ABC telecast of a game between Southern Methodist and Texas A. & M., the announcers referred to the S.M.U. team as the "Horses," the "Colts" and the "Ponies"-but never by their accepted nickname, the Mustangs. Reason: one of the show's sponsors was the Chevrolet Camaro, which is in direct competition with the Ford Mustang...
...with a small-town (Marne, Mich.) background, Cole joined the company 37 years ago, when he signed on for an engineering training program. One of G.M.'s brightest tinkerers, Cole was marked as a comer in 1952 when he was asked to fire up the then dowdy Chevrolet division. In a bare 15 weeks, he developed a lighter, snappier engine that he coyly boasted had "a little intrigue." It had enough to spur a new burst of sales, and four years later Cole was head of the division...
With Ford practically in the pits, General Motors expanded its share of the market from its usual 50%-55% to 63%. Following the industry pattern, in which early buyers tend to be up-with-the-Joneses types, full-sized cars did the best. Big Impalas, Biscaynes and Caprices topped Chevrolet's sales. Pontiac is selling twice as many big models as smaller Tempests and Firebirds. Full-sized Oldsmobiles sold twice as fast as intermediate F-85s. One of the best salesmen was G.M.'s first Ne gro dealer, Albert W. Johnson, 46, of Chicago.* A former St. Louis...