Word: chevrolet
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...other three are look-alikes in their corporate backgrounds. All are graduate engineers who have been G.M. divisional heads. Cole came from Chevrolet, where he was best known for having developed the Corvair; though the car has had recent safety and sales problems, it is still counted a success in G.M. circles. An articulate man with an outgoing personality, Cole should be the favorite for the big job if G.M. is anxious to polish its public relations image, which became somewhat tarnished under austere Fred Donner. But Cole has a black mark on his record: he was less than stringent...
Knudsen, who has headed both the Chevrolet and Pontiac divisions, is the son of a popular former G.M. president. He lacks Cole's flair, would be more in the Donner-Roche tradition. Rollert, a Buick alumnus, is considered a comer, but he has been an executive vice president only since February 1966, and it would be a surprise if he were leapfrogged over the others...
...Ford, General Motors' Chevrolet and Oldsmobile are also leaving their standard sedans basically intact, concentrating instead on sprucing up their sports and medium-sized models, Oldsmobile's F85 and Cutlass coupes, for example, have shorter rears and new, gently flowing roof lines. Similarly. Olds's Toronado has a more svelte appearance, thanks to a toning down of the overly sculpted "walls" that run along the tops of both front fenders...
...Chevrolet has performed a face-lifting on its Chevy II, providing it with more graceful lines and a longer wheelbase, both of which go a long way toward eliminating the car's boxy appearance. Coming in for the biggest changes at Chevrolet is the Corvette. Rakishly restyled, with a body 7 in. longer than present models', the '68 Corvette has high-backed seats, hideaway windshield wipers and jet-age gizmos like the "spoiler"-a raised airflow deflector that adds a decorative touch to the rear deck, also helps reduce the danger of spin-outs at high speeds...
First on display in the 1967 parade of new car showings was American Motors (TIME, Aug. 25) with its Javelin. Next came the Lincoln-Mercury Division of Ford and Chrysler. By last week, General Motors had shown most of its line. This week there will be unveilings by Chevrolet and by Ford-which plans to display 1968 models, strike...