Word: chevrolet
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...leading the way (see following story). Similarly, while General Motors suffered a 6.8% overall sales decline, Cadillac's sales were up 5%. For Pontiac, benefiting from the popularity of its intermediate Tempest, it was the fifth straight year of record sales. The big G.M. loser (off 11%) was Chevrolet, which held on to a slender 2,145,000-to-2,006,474 sales lead over the rival Ford Division. Ford itself sold 18,000 fewer cars than...
...MOTORS: About 2,400 '66 Suburban trucks in which a seat-belt bolt may cut into a tire; 4,900-plus '67 Pontiacs that may have defective stoplight wiring and turn-signal circuits; '66-'67 series-442 Oldsmobiles with possible brake defects; about 1,600 Chevrolet '67 trucks, with possible wearing of the brake hose against a wheel...
...television and record sales in Arab countries, and its NBC subsidiary runs Saudi Arabia's state-owned TV network. Ford, with a thin sales lead over Chevrolet in the area, has a $60 million stake in assembly plants at Casablanca and Alexandria, and facilities to sell and service the 60,000 Ford cars and trucks already on Arab roads and desert tracks. Its Philco subsidiary, also blacklisted, is a major supplier of television sets, refrigerators and air conditioners to Arab countries...
Slow Trio. Some strange things are happening in the nation's most influential industry. G.M. has actually increased its share of the industry's sales, from 50.1% a year ago to 51.3% last month, but its volume is down because of a 10% lag in its Chevrolet Division, which accounts for half its output...
Chevy Division Manager Elliott ("Pete") Estes has fallen behind his competitor (and Bloomfield Hills neigh bor) Don Frey, whose Ford Division in October outsold Chevrolet 194,000 cars to 192,000. None of the regular "lower-priced three" cars are burning up the track, but racier, higher-priced models are doing splendidly, and auto economists point out that "the sales mix is very rich...