Word: chevrolet
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...They have us in their hip pocket," said Texas Oilman Hap Sharp, complaining that Jiis two Chevrolet-powered Chaparrals were leaking oil and handling poorly on practice runs. Italy's Enzo Ferrari, whose high-whining, finely tuned cars had dominated Sebring for a decade, winning seven times in all, was so pessimistic about his chances of stopping Ford's "steamroller" this year that he bothered to enter only one prototype in the race. Of course, the new Ferrari 330 P3 was quite a car: developed specifically to compete with Ford, it harbors beneath its streamlined, electric-red shell...
...target of G.M.'s sleuthing was Ralph Nader, 32, a Harvard Law School graduate who last year authored a book called Unsafe at Any Speed, which devoted a chapter to telling about the dangers of driving a 1960-63 model of Chevrolet's Corvair. Nader charged Corvair with sloppy-and therefore presumably unsafe-engineering in its rear suspension system...
...Life. As of the time that Nader wrote his book, more than 100 lawsuits had been filed against Chevrolet for Corvair's alleged deficiencies (to date, G.M. has won two such suits, lost one, and settled one out of court). Angered by Nader's charges, some General Motors executives decided to counterattack. The corporation retained a Washington law firm, which in turn paid out $6,700 to hire Vincent Gillen, a onetime FBI agent turned private detective with headquarters in Manhattan. Gillen sent his agents a frank letter about what they were supposed to try to accomplish...
Four men jumped the Winthrop Sophomore, leaving him with a black eye and a swollen lip. Watson chased his assailants to Massachusetts Avenue, whence they made their escape in what an innocent bystander identified as a green 1956 Chevrolet...
Under Sloan's pioneering presidency, G.M. emphasized the closed body instead of the open touring car, pushed used-car trade-ins, installment buying, annual model changes, and built a six-car price range from Chevrolet to Cadillac that encouraged buyers to trade up. Sloan had definite ideas about styling, and he did not always like what he saw, even at G.M. In 1957 he was particularly distressed at one industry trend. "They're not making cars any more," he complained. "They're making fins...