Word: chevrolet
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...ANTITRUST. To what extent can manufacturers restrict franchise retailers? Chevrolet dealers in Los Angeles sold new cars at bargain rates through dis count houses. By stopping them, argues the Government, General Motors restrained trade and violated the Sherman Act. The trustbusters insist that such franchise agreements hobble merchants across the country...
...favored position with the big rent-a-car agencies. Here, some major changes are occurring. Chrysler has already won the lion's share of the Avis rental business from Ford, and Hertz by year's end will complete a switch that will make Ford rather than Chevrolet the predominant car in its fleet...
...Lincoln-Mercury division. "There is no salesman riding along, and nobody bothers the guy. The car practically sells itself." The auto companies help pay the costs of any rent-a-car ad that plugs their cars by name; one reason Hertz is switching to Ford is that Chevrolet declined to pay more of mutual advertising costs, while Ford offered to pay a generous half. Rental cars are usually bought through local dealers, but Chrysler supplies them on a leasing basis only, trades them for new cars after just six months to make sure customers never wind up renting a battered...
...even by Detroit standards. In October's first ten days, Chrysler sold 40,043 new cars -almost 7,000 more than a year ago. New Buicks, Oldsmobiles and Cadillacs did not reach the showrooms until last week, but General Motors' earlier arrivals were setting a dizzy pace. Chevrolet sales were up 20% over last year, Pontiac's a staggering 66%. Ford's ten-day sales were nearly 30,000 ahead of last year, and even struggling American Motors almost matched its 1964 sales...
Buffalo Steak. Now a veteran of 22 launches, he is calm enough about it all to leave his exciting job behind when he drives his 1963 cream-colored Chevrolet home from the Houston space center to his four-bedroom brick ranch house in the nearby village of Friendswood. He sees to it that his daughter Kristi-Anne, 10, takes piano lessons; he takes his son Gordon, 13, to ball games at the Astrodome. He treats his wife to dinner out on Saturday evenings, takes the family to a nearby Episcopal church on Sundays, and tries to get in some golf...