Word: chevrolet
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...Campaigner Murphy. Just recently, he got himself hauled out to Antelope Valley, a desert crossroads that might have served as the eerie setting for Bad Day at Black Rock. Nothing went right. The head of the arrangements committee, a Mrs. Tucker, had borrowed five cars from the local Chevrolet dealer but had lost the keys. After Mr. Tucker rounded up a new set, Mrs. Tucker remembered that the door prize, a movie projector, had been left at home. Back home went Mr. Tucker...
Suggestive Hop-Up. Despite this trend to angularity, several models -notably in General Motors' divisions -have begun to curve cautiously back toward softer, more flowing contours. Hardtop models of the Chevrolet, Buick, Oldsmobile and Pontiac have new roof lines that flow gracefully into their rear decks, and the new fashion for G.M. cars this year seems to be the "hop-up," a delicate swelling in the rear quarter panel of the car that suggests the outline of a rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof...
Ford's Mustang, introduced only last April, has become one of the hottest selling brand-new models in history. In August's second ten-day selling period, it ranked in third place among all auto sales for the first time - behind only the standard Chevrolet and Ford. And it is still galloping. Last week Ford announced that Mustang sales in August reached 35,299, the highest for any month. Sales so far: 132,905, which have provided the extra horsepower to boost Ford's share of the total auto market by one and a half points...
Insurance men attribute their woes to an impressive array of factors. They cite rising crime rates, more auto accidents and higher costs for repairs and medical care; repairing a new Chevrolet's dented rear fender, which cost $16.85 twenty years ago, now costs $149.75. Dishonest and fraudulent claims have risen steadily, and juries seem as quick to give out generous awards as state insurance commissions are slow to allow rate increases. As if all these troubles were not enough, the industry has contributed to its dilemma by engaging in a ruinous rate...
...make for the most dramatically changed models in years. There will be a futuristic fastback shape for the Buick-Oldsmobile-Pontiac line: a switch of seven models to vertical double headlights; the Ford's and Chrysler's new slab sides; a hop-up rear fender for the Chevrolet; and a new shape for the Corvair that makes it look like a miniature version of the Buick Riviera. These details, however, are ancient history to a small group of men who are already displaying considerable interest in the looks and features of Detroit's 1967 models...