Word: chevrolet
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...Portugal, Greece and Scandinavia. A second trek to South Africa is under way among whites fleeing African territories being taken over by black nationalists; a bearded Afrikaner who had been farming in Kenya, which won its freedom last month, crossed back into his homeland in his ten-year-old Chevrolet, jumped out, and literally knelt down and kissed the red Transvaal dust. So many whites have migrated from the neighboring white-dominated Central African Federation, which was dissolved last New Year's Eve, that hundreds of such "refugees" are living in house trailers in South African cities. During...
...color, in one price bracket-forever, if possible. Sloan countered with a strategy of change and diversity that aimed at the auto buyers' varying tastes and pocketbooks and their desire for change. He broadened G.M.'s line by creating the medium-priced Pontiac and by extending Chevrolet further into the low-priced field. He then inaugurated the most unbeatable auto-selling gimmick of them all: the annual model changeover. It quickly became a key factor in spurring the growth of the market...
...rose chiefly on the sales of its big, restyled Buicks, Pontiacs and Oldsmobiles. Also aiding G.M.'s rise were its new intermediates, the Pontiac Tempest and the Oldsmobile F-85, which were last year's compacts but have been made larger and more luxurious for 1964. Chevrolet's handsome new intermediate, the Chevelle, has quickly carved out its niche in the market, but it seems to have done so at the expense of its smaller brothers, the Chevy II and Corvair, whose sales have dropped sharply...
Twist Song. Chrysler stirs up attention among youngsters with its high-powered Plymouths and Dodges, which are the current big winners in drag racing. General Motors, though it carefully shuns racing, plans to have teen-agers drive its Chevrolets in this year's Mobil Economy Run. One of the most successful Chevrolet television commercials runs for one minute with no words and only soft music; it simply shows a boy and girl pleasantly flirting on the beach -with a shiny Impala hardtop and a Corvette Sting Ray in the background. Ford is receiving a lift among the young from...
...coat," says Winston-Salem, N.C., Store Manager Fred Moser. President Edwin K. Hoffman of Cleveland's Higbee Co. finds that he is dealing with "a more sophisticated public. They know what they want, and they want the best." The frill kick embarrassed the usually knowledgeable marketing experts at Chevrolet this fall. They recommended dropping two extra-cost sports models from the Chevy II line; but the customers kept demanding the extras, and they had to be slipped back quickly into the lineup. Quality and luxury were in demand in homebuilding too. The house market started out slowly, but picked...