Word: chevrolet
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...less significant than the quantity of '63s being sold was the quality: more often than not, customers were insisting on the fanciest, most expensive models. The richly appointed Impala was taking 55% of Chevrolet's sales at the expense of the lower-priced Chevy II and Corvair. Ford's Galaxie 500 was giving the same rough ride to the Falcon. And even at Cadillac's rarefied level, the Fleetwood 60 was snaring sales from the slightly less expensive Series...
...that could be sold at a tidy profit. Next, he set up as a car and truck importer, bought sight unseen a shipload of tractors for $833,000, which he did not have. Before the ship docked, Milner had sold the tractors for $998,000. Eventually, he acquired four Chevrolet agencies and one Pontiac dealership, and became one of G.M.'s biggest-volume dealers...
...Bird Trend. A distinctive look that may take over once the T-bird roof has run its course is the convex curve from roof to rear bumper found this year on Chevrolet's new Corvette Sting Ray and Studebaker's red-hot Avanti. Detroit jargon calls this the "fastback"; it is actually a revival of a style of the 1940s...
CURLED like a benign bear behind his desk in Detroit's General Motors Bldg., Henry Guy Little, 60, the 212-lb. chairman of Campbell-Ewald Co., masterminds the biggest single advertising account in the world: $60 million a year from Chevrolet. It is hard to tell where Chevrolet leaves off and Campbell-Ewald begins. Only a floor separates their offices, and "Ted" Little is in on much of Chevrolet's market planning; it was he who named the Chevy II. Bent on an advertising career ever since his teen-age days in Los Angeles, Little bypassed college...
Pontiac's entry is its classy GRAND PRIX, which comes in a special iridescent blue-black, is outfitted with bucket seats and will undersell the Riviera and T-Bird by several hundred dollars. Chevrolet's answer is its Corvette STING RAY fastback hardtop. Breaking sharply with its past, the new Corvette has plush carpets, power steering and optional air conditioning -all features that will alienate true sports-car buffs, but are likely to attract many more buyers...