Word: chevrolet
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...business, 1962 seems destined to go down as a General Motors year. Already the world's biggest manufacturing corporation (more than $8 billion in assets), G.M. last week was growing in every direction. At home in the U.S., G.M.'s bread-and-butter car, the standard-sized Chevrolet, was outselling the rival Ford Galaxie by nearly 2 to 1. In Germany, G.M.'s Opel subsidiary was gearing up for fall introduction of its new Kadett economy sedan which seemed certain to lift still higher G.M.'s 11% share of world auto sales outside...
Every U.S. auto company is contributing to-and benefiting from-this surge, but none so much as General Motors. With its standard models reinforced by the pizazz-laden Corvair Monza and the compact Chevy II, G.M.'s Chevrolet division alone has grabbed off more of the U.S. auto market (30%) than the whole Ford Motor Co. (26.2%). Between Chevrolet's runaway success and solid, though less dramatic, increases for Pontiac, Oldsmobile and Buick, General Motors as a whole now accounts for 52.2% of all the cars sold in the U.S. (The only company that ever did better...
...stultification by the drive and competitive urge of the line divisions. The decision to build the compact rear-engine Corvair in 1959 took G.M.'s committees about four months to approve. But the fact that the Corvair was built at all was due to the initiative of then Chevrolet Division Chief Edward Cole (TIME cover, Oct. 5, 1959), who on his own time put together plans for the car long before he had any authorization at all. "Let's face it," sighs a rival automaker. "That big G.M. animal has a fantastic response mechanism...
...judge to decide disagreements between the company and its dealers, and set up elected dealer councils to thresh out problems with company brass. The result is that today G.M.'s 13,800 U.S. dealerships are prized possessions. Says San Francisco Chevy Dealer Ellis Brooks: "Getting a Chevrolet franchise is the dream of everybody in the business...
...showpieces are a one-of-a-kind sports version of its Falcon compact, the Challenger I, with a tuned 244-cu.-in. engine and special suspension designed to cruise at 120 m.p.h., and the Cougar 406, with gull-wing doors and a top speed of 160 m.p.h. Chevrolet's sports compact is a 150-h.p. version of the Corvair known as the Monza Spyder, and there are two special show models of the Corvette-the Shark and the Kelly...