Word: chevrolet
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...parents emigrated from Holland. In recent years, she and their five children have bravely endured both his long absences from home and his addiction to secondhand automobiles (he owns four: a '36 Dodge coupé, a '41 Dodge pickup, a '50 Ford convertible, a '51 Chevrolet sedan...
...model Ts got 60% in 1921, and more than enough to prompt some nervous glances from G.M. officials toward the U.S. Justice Department, whose antitrust division constantly eyes the affairs of the world's biggest manufacturer. This year G.M. has conspicuously dropped its usual practice of stepping up Chevrolet advertising as its sales increase. There have been no recent dealer incentive contests for fast-selling Pontiac. Oldsmobile or Buick...
...Chevrolet's 1963 Corvette will get its first major face-lifting: boxy, squarish front and a "fastback" line for the hardtop model...
Strict Code. He was raised in New Concord (pop. 2,000), a quiet, shirt-sleeves-and-overalls town in central Ohio, where his father, by turns, was a railroad conductor, the proprietor of a plumbing business, and the owner of the local Chevrolet agency. As a boy, he swam in Crooked Creek, hunted rabbits, played football and basketball, read Buck Rogers, was a great admirer of Glenn Miller, and blew a blaring trumpet in the town band.* Predominantly Presbyterian, New Concord's moral code was such that cigarettes were judged to be instruments of the Devil, and the kids nicknamed...
...were masterpieces of mechanical ingenuity. Most had once been stock Detroit or foreign coupés, roadsters, and sedans. But no auto dealer would recognize them now. They all mounted mammoth, supercharged power plants-a 650-h.p. Chrysler engine in a 1932 Ford (standard h.p.: 60), a 545-h.p. Chevrolet engine in a Volkswagen (standard h.p.: 45). Front-engine cars had their engines moved back on the frames to increase traction; useless headlights, bumpers, fenders, fans and fan belts were removed to lighten weight. Gear and axle ratios were changed for more "dig," and bodies were "channeled" or cut down...