Word: chevrolet
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Consumers jamming department store aisles contributed to a post-Christmas buying surge that pushed sales 8% over a year ago. As last-quarter auto statistics flowed into head offices, Chevrolet, Cadillac, Rambler and Chrysler last week found that they had achieved alltime highs. And Ward's Automotive Reports predicted that production in January would be the best in two years. U.S. Steel's Roger Blough foresaw the steel industry entering 1962 on what he called "the strongest order and production note in two years." During January steel mills will be at 85% of capacity (v. 50% a year...
...busboys are now Cubans. A former army officer runs a boardinghouse. shares a single bedroom with four members of his family. A onetime accountant mixes chemicals on the night shift of a local plant. Ramon Rasco, once a prominent Havana lawyer, makes the Miami rounds in his battered old Chevrolet station wagon each day, collecting clothes for a dry cleaner. His wife Emilia has learned to cook-in Havana she had three servants -and the two eldest of her six children go to special English classes to make things easier for them at public school. In her drab apartment over...
...occasion, her imagination goes splendidly mad. Mocking the Age of Publicity in an essay which notes that Where writers write has become almost as important as What they write (Thomas Wolfe scratched out his manuscripts on refrigerator tops; Jean Kerr worked in the front seat of her Chevrolet), Lamport tops them all with Elihu Linot, who always wrote on the backs of women, starting at the neck and working down. Once his editor eloped with the manuscript. There was no carbon...
...SEMON E. ("Bunky") KNUDSEN, 49, son of late G.M. President William S. Knudsen, and previously vice president and general manager of the Pontiac division, shifted into Cole's job at Chevrolet -one that his father held for nine years...
Cole (TIME cover, Oct. 5, 1959) is generally rated a slight favorite over Knudsen in the presidential stakes. A rare combination of engineer and articulate salesman, Cole learned his engineering at General Motors Institute, the company engineering school, was chief engineer at Cadillac and then Chevrolet before he took over Chevy in 1956. He directed the development of the Corvette sports car and the Corvair air-cooled, rear-engine compact. Last year, introducing Detroit to the sales potential of pizazz with his chromed-up Monza, Cole whipped Chevy to record sales of 1,730,000-the most...