Word: chevrolet
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...EDWARD N. COLE, 52. vice president and general manager of the Chevrolet division, was named to the newly created post of group vice president in charge of all car and truck divisions. Cole, whose new job ranks just below Goodman's, was also elected to the G.M. board and the all-important executive committee...
...Chevrolet. Chevy's big surprise is the size of its new "intermediate'' car. the Chevy II. Only slightly larger than a compact, the Chevy II is intended to compete not with Ford's intermediate Fairlane. which is roughly the size of a 1949 sedan, but with Ford's best-selling Falcon compact. In a market where companies almost invariably try to blanket their competitors' offerings, this leaves a gap in Chevy's line, but Chevrolet General Manager Edward Cole defends his strategy by saying that the cheapest big Chevy, the Biscayne. will...
Before settling on Townsend, Chrysler's president-hunters got turndowns from a bevy of top-ranking U.S. executives, including American Motors President George Romney, Chevrolet General Manager Edward Cole, Ford Vice Presidents James O. Wright and Irving Duffy, and, most recently, General Motors Vice President James E. Goodman. Most who said no were not fearful of Chrysler's long-term future, or dissatisfied with the offer (along with the customary six-figure salary, Chrysler's directors were offering three-year stock options that could be worth $1,500,000). What helped to scare them...
...many who are ignorant about the Government's farm program, but he quickly demonstrated that he was not above taking part in similar stunts himself. Five Illinois corn and soybean farmers got so mad reading about Farmer Smith's Cadillac that they jumped into a 1959 Chevrolet, drove all night and arrived in Washington the next afternoon to complain that Smith was not really a farmer at all, and was "creating a bad impression on city folks." The travelers were a motley band two were Republicans, three were members of the subsidy-opposing Farm Bureau...
...GENERAL MOTORS. Chevrolet's Impala and Bel Air, the standard models of the line, are unchanged in basic dimensions, have new, squared-off silhouettes. Similarly, the Corvair-still the only U.S. car with a rear engine-has only a new insignia and a little more ornamentation; contrary to widespread gossip, there will be no Corvair convertible for the fall. Chevy's intermediate (110-in. wheelbase and 183-in. overall length), will have single headlights, sculptured side, horizontal bars on the grille and a squared-off back fender. A pizazz version will get the bucket-seat treatment...