Word: chevrolet
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Detroit's automakers look on the new sales development as a threat to the dealer organizations they have carefully built up over the years, and most dealers disapprove of the practice. Chevrolet recently sent a letter to all its dealers warning of the "pitfalls of the 'quick-profit' bootleg sale." Subtle pressure from Detroit on dealers who sell to discounters (such as reviewing the dealers' financing) and concerted action by dealers' associations have held the discounters in check, and in some places forced them out of business...
...Morals aside, the fat man has plenty to worry about-over and above the fact that no one any longer loves him. The simple mechanical strain of overweight, says New York's Dr. Norman Jolliffe, can overburden and damage the heart "for much the same reason that a Chevrolet engine in a Cadillac body would wear out sooner than if it were in a body for which it was built." The fat man has trouble buying life insurance or has to pay higher premiums. He has-for unclear reasons-a 25% higher death rate from cancer. He is particularly...
Conqueror's End. A careful man who never smoked or drank, Martini seldom visited his empire, and, when he did, was surrounded by bodyguards. While his wife whisked about Paris in a snow-white Chevrolet Bel Air and spent her evenings backstage at the Folies Pigalle, Martini stayed snugly at home in the suburban chateau, where every visitor was screened by three ham-handed Arab thugs. The empire was briery threatened last spring when a Corsican hood named Michel Defendin loudly announced his intention of "conquering the Place Pigalle." This threat evaporated last month when Defendin was found lying...
OCTOBER CAR SALES of 538,000 v. 527,000 last year were record for month. Ten-month sales ran 7.8% above last year's level. Compacts accounted for 28.9% of October sales, with the Falcon continuing to lead the pack, putting Ford division ahead of Chevrolet for the month...
Dealers did not share the good sales equally. Atlanta's Beaudry Ford reported sales ahead of last year by one-third. Manhattan's Midtown Chevrolet had "the greatest sales since we have been in business," sold 500 cars in October and expects to sell more than 500 in November. But Los Angeles dealers were disappointed by slower than usual sales, and Tulsa reported new-car sales off 25% from three months...