Word: chevrolet
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...output of Larks and Hawks more than 170% ahead of 1958. and no signs that the company is suffering from newer compacts. Particularly pleased with its compact-car entry was Ford. Partly because the Ford Division turned out 101,000 compact Falcons to 79,603 compact Corvairs produced by Chevrolet Ford in 1959 beat Chevy out for first place in the auto production race, the first time since 1935. Ford executives say that the company may make 400,000 Falcons this year. Already, Ford has switched a New Jersey Mercury plant to production of Falcons and of Ford...
General Motors Corp., hardest hit, with 215,000 workers laid off and all production at a halt, was moving faster last week than even its own executives expected. G.M. expects to have all divisions operating at full speed by Dec. 18. Chevrolet plans to have 63,000 workers back, producing 40,000 cars a week, by about Dec. 16. The 13 Chevy assembly plants are shooting to break the alltime record of 188,410 cars produced last December. Chrysler Corp. finally had to shut down this week for lack of steel, but plans to start up again next week, will...
...more pep into the Ford line. Next month Ford will begin deliveries of a 360-h.p. engine that is topped among U.S. stock cars only by the 380 h.p. in the Chrysler 3OO-E. Ford's aim is to outdo both Plymouth (330-h.p. top) and Chevrolet (335-h.p. top) with its new engine...
...rules only hardtop sedans and coupes with engines no bigger than 3,500 cc. could enter, and all V-8s were excluded. Lined up at the start in ten classes were cars from the U.S., Britain, France. Germany and Sweden. The entries that held all eyes were the new Chevrolet Corvairs and Ford Falcons, both competing in the same class (2,001 to 2,500 cc.) and each with top drivers and pit crews. Chevy made it a major effort, with five cars and a 25-man pit crew sponsored by the Denver Chevrolet Dealers Association. Not to be outdone...
...Three's compact cars got off to a fast start. Wards Automotive Reports last week announced that compact-car sales for October totaled 86,244 units, or a hefty 16.4% of the overall auto market, compared to 5.6% in October 1958. Of that big new share, Chevrolet's Corvair, Ford's Falcon and Chrysler's Valiant carved out a 48.1% slice to challenge American Motors and Studebaker-Packard. In their first month U.S. compact cars outsold imported cars by nearly...