Word: chevrolet
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Every afternoon last week a grey 1951 Chevrolet threaded through the streets on the edge of town, pulled up alongside the field where Stockton (junior) College's red-and-blue-jerseyed Mustangs worked out under the gentling fall sun of California's Central Valley. Out of the car stepped a trim figure in grey slacks and blue windbreaker. Under fluffy, center-parted white hair, his big, broad-browed head was thrust forward, turtle fashion. He looked old as he walked toward the cleat-chewed turf, but he shed his years like a mantle and straightened up smartly...
Into the nation's auto showrooms this week rolled the Big Three's lowest-priced cars for 1959. The emphasis was on a wide choice of new engines and economy features to balance higher selling prices. The restyled Chevrolet led the way with a new six-cylinder engine that "gives up to 10% more mileage," also offered eight other engines ranging up to 315 h.p. Plymouth offered four engines from 132 h.p. to 305 h.p., had a new gas-saving carburetor and new rear-axle-gear ratio, which it said "contribute to 10% greater economy of operation." Ford...
Dealers still had a tough time finding enough cars to sell. Local strikes idled General Motors workers. Most of Plymouth's production was shut down. Among the Big Three, only Ford rolled in full production. Chevrolet announced that it had enough dealer orders to produce full speed for 60 to 90 days. But strikebound Chevy had produced only 14,800 of the '593 for its 7,500 dealers...
...line of short-finned, chrome-light Fords that offer "classic simplicity" and economy.* There will be greater difference in styling and price among the '593 than in many a year. Ford Division Boss James 0. Wright said the new Fords "series by series will be cheaper than Chevrolet or Plymouth," even though "prices will be up somewhat." Since Chevrolet has dropped its lowest-priced Delray line and Plymouth has scrapped its rock-bottom Plaza, the lowest-priced Ford Custom 300 is expected to sell for less than any other car of its two major competitors. Ford will also slash...
That leaves a neat opening for the much rumored Chevrolet "small car," expected out by late 1959. Last week newsmen pried out the first official word from Chevy General Manager Edward N. Cole about a Chevy small car. Chevy has bought tools and dies. "But," Cole stressed, "that does not mean that we will purchase one pound of productive material to run over those tools and dies." Chevy can scrap its plans as late as next summer, if the small-car market cools. Chevy's dropping of the Delray also gives plenty of room to other companies...