Word: chevrolet
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...first real casualty of the current recession may well be the middle-priced automobile. For years it not only provided transportation for the middle class but was a firm steppingstone on the stratified pyramid of personal material progress. From a Ford, Chevrolet or Plymouth, the buyer progressed to a Pontiac, Buick, De Soto or Oldsmobile, all the while hoping for, and perhaps eventually achieving, a Chrysler, Lincoln or Cadillac...
...real drop of the middle-priced car has been brought about by Detroit itself. Until the 19403, the low-priced three-Ford, Chevrolet and Plymouth -manufactured cheap, compact cars meant chiefly for transportation. As demand grew for wider and longer cars with more room and comfort, Detroit changed the once small cars into big ones. From 1938 to date, Chevrolet has grown two feet overall; Ford has grown four feet since 1928. Both are now bigger than the Pontiac, Packard or Oldsmobile of ten years...
...difference in quality and comfort between low-priced and high-priced cars narrowed. Cheaper cars picked up more horsepower (Chevrolet offers 280 h.p. today, about the same as the 1955 Cadillac). Once major mechanical improvements were the exclusive property of more expensive autos, e.g., Oldsmobile's automatic shift; now lower-priced models have all of them. Among the lower-priced cars, it is the highest-priced models that are doing best. Ford sales are down, but its Thunderbird and Fairlane are selling best-to many people who a few years ago would have bought a middle-priced car. Sales...
FORD VICTORY in hot 1957 auto sales is official. It nosed out Chevrolet for first time in 22 years...
Last week Campanella was driving to his home in Glen Cove, N.Y. when his rented 1957 Chevrolet sedan went off the road and crashed into a telephone pole. Campy was bent into a pretzel within the overturned car. His bull neck probably saved him from death, but the impact fractured the fifth and sixth cervical vertebrae and compressed the spinal cord. He was paralyzed from the shoulders down. For more than four hours, a team of three surgeons worked over him. At week's end sensation and strength were beginning to flow back through his rugged body...