Word: chevrolet
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...with telephone calls, then had their influential friends call, finally got their friends' friends to call. Reason for the furor: tucked away in Ragsdale's pocket was Buick's fat $24 million-a-year account, the industry's third largest automotive account (after Ford and Chevrolet) and he was preparing to toss it in the lap of some lucky agency...
BISHOP JOSEPH KIWANUKA, of Masaka in Uganda, was consecrated at Rome in 1939, the first native African bishop of modern times. Swirling round his diocese in a 1956 Chevrolet and a cloud of dust. Bishop Kiwanuka, 58, oversees the work of 58 African priests, plus 15 white priests who work as teachers in schools and seminaries, are being replaced as native priests are trained to fill their posts. Many Masaka seminarians take specialist courses outside Africa after their ordination, and Bishop Kiwanuka himself hopes to make his second visit to the U.S. next year to study sociology. His biggest problem...
...same unevenness showed up in Detroit's output, which is being closely geared to expected sales. General Motors, which took a drubbing in the 1957 model year, is coming back fast, this month will produce 310,000 autos v. 280,000 for December 1956. Last week Chevrolet scheduled production of 46,400 cars, which would be an alltime weekly production record for the division. Although Ford insists that its sales are up, it has cut its production to 26% of the industry's total v. 31% for the first eleven months, is laying off about 5,000 production...
...seemed, to each of her 40 million or so viewers. A veteran of 444 quarter-hour shows and 14 full-hour revues on TV since 1951, Dinah is toiling now at the most ambitious project of her career: 24 live, full-hour color shows for NBC. Her longtime sponsor, Chevrolet, is delighted to pay the $145,000-a-show bill, considers its link with Dinah to be "one of the most enduring love affairs...
...first 18 days of Ford Motor Co.'s 1958 model year, dealers sold 85,222 Fords v. 81,277 last year, kept their lead over Chevrolet. Sales of Lincolns and Continentals from Nov. 1 to 20 hit 2,481 cars, 23% ahead of last year. But Ford's Edsel is riding a bumpy road. Sales dropped from 11,655 in September to 7,601 in October. Last week Edsel lost its only Manhattan Dealer, Charles Kreisler. Said he: "We couldn't maintain volume large enough to make it profitable...