Word: chevrolet
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Houston's prospering Negroes spend more for housing (mostly rent) than whites, less for clothing and autos. Still, 53.9% of the Negro households in the poll owned autos. (Their preference, in order: Chevrolet, Buick, Ford, Cadillac.) Negro personal savings, proportionately, are double the savings of Houston families in general...
Consumer Reaction. In Hollywood, goaded by the sight of glittering new Oldsmobiles in an auto agency, unemployed Painter Clifford Frazier wheeled his dilapidated 1951 Chevrolet through the showroom window, smashed against a new Holiday sedan, explained: "I was mad at the world...
Below the Belt. In Laramie, Wy., Mrs. Ralph Conwell got into the right side of her Chevrolet to wait for her husband, cinched up her new safety belt, tried in vain to reach the brake as the car rolled down the driveway, rammed a truck, jumped the curb, mowed down a lilac bush and crashed into the bedroom of the house next door...
HARDTOP CONVERTIBLES with tops that slide down into recessed area over trunk are being tested by both Ford and Chevrolet. Ford is expected to unveil such a car this fall...
...equally big change was also made at Chevrolet. After seven years as division chief, Vice President Thomas Keating, 61, moved into a new job as head of all G.M. passenger-car divisions. Into Keating's chair went Chevy's Chief Engineer Edward N. Cole, 46, one of G.M.'s best engineering brains. Starting out as a Cadillac laboratory assistant in 1930, he was the division's chief engineer by 1946, three years later developed the industry's first V-8 high-compression engine that kicked off the horsepower race. He moved to Chevy...